Head of Digital

Job Description

Urgent Hiring || CMO || Ahemdabad Position: Chief Marketing Officer (CMO) Experience- 15 + years Ctc- Negotiable Locations: Ahmedabad Working Days- 6 days Key Responsibilities: 1. Strategic Marketing Leadership o Align marketing goals with overall business objectives, with a specific focus on achieving set business targets, such as revenue growth, market expansion, and brand reach. o Develop a deep understanding of the Ideal Client Profile (ICP) and create strategic approaches to guide them effectively along the buying journey. 2. Revenue Growth and Business Target Achievement o Own and be accountable for achieving marketing-driven revenue and growth targets, actively contributing to the company’s profitability and long-term success. o Collaborate with sales and finance teams to set realistic, yet ambitious targets, ensuring that marketing initiatives are designed to meet these goals. 3. Brand Management and Positioning o Develop and execute branding strategies that maintain positive public perception and support the achievement of business goals. o Conduct regular brand audits to assess and refine brand positioning for competitive advantage. 4. Campaign and Budget Management o Design and oversee marketing plans and campaigns aimed at meeting target metrics, such as lead generation, conversion rates, and customer retention. o Manage marketing budgets to optimize spending and maximize ROI, adjusting resource allocation as needed to align with business priorities. 5. Market Research and Trend Adaptation o Conduct in-depth market research to identify trends, opportunities, and challenges, using this data to inform marketing strategies aligned with revenue goals. 6. Customer Insights and Experience Enhancement o Gather and share customer insights with leadership to ensure a customer- centric approach that supports business growth. o Enhance customer experience across touchpoints, addressing pain points to increase satisfaction and loyalty. 7. Product Narrative and Storytelling o Develop engaging narratives for products and services to clearly communicate value, increase product demand, and support sales targets. o Tailor messaging for each stage of the customer journey to improve brand resonance and customer retention. 8. Social Media and Digital Strategy o Drive social media strategies that not only build brand awareness but also convert leads, contribute to sales growth, and reach business targets. o Manage content strategy across digital platforms to foster engagement and align with marketing objectives. 9. Performance Metrics and Analytics o Establish and track KPIs that directly link to business targets, using data to optimize campaigns and ensure measurable contributions to the company’s growth. o Regularly analyze marketing performance to ensure continuous improvement and goal achievement. 10. Strategic Partnerships and PR Management o Develop partnerships and manage PR to enhance brand reputation and visibility, supporting both brand positioning and revenue objectives. o Respond to media inquiries and represent the company in public events to increase credibility and customer trust. 11. Event Planning and Representation o Organize and participate in events with a focus on networking, lead generation, and customer engagement to help meet business targets. 12. Team Leadership and Development o Lead a results-oriented marketing team, setting clear targets, fostering a high-performance culture, and ensuring the team’s alignment with business goals. 13. Innovation and Technology Integration o Adopt new marketing technologies and approaches that increase efficiency, reduce costs, and help achieve revenue and market share goals. 14. Crisis Management and Brand Protection o Execute crisis communication plans to protect the brand, ensuring minimal disruption to business targets and revenue growth. Key Skills & Requirements: * Strong expertise in brand management, marketing strategy, and campaign execution, with a proven record of achieving business targets. * Exceptional storytelling and communication skills across all formats. * Proficiency in data analytics, with a focus on metrics that drive revenue and track progress toward growth goals. * Experience in cross-functional team leadership and strategic partnership development. * Deep understanding of market trends, digital marketing tools, and CRM solutions to support a data-driven approach to meeting business objectives.