Location: Chennai (preferred) / Hybrid Type: Full-time Experience: 5–8 years About Mookuthi Mookuthi is a design-led house that reimagines nose ornaments as personal expressions of identity. Rooted in South Indian heritage and built for a global audience, Mookuthi offers finely crafted nose pins and septum rings through an omnichannel presence — our Chennai flagship, our travelling shows across India, remote consultations, and our online store. Over the last few years, we have built very immersive offline experiences with which we understood our consumers in great detail. We are now looking to translate this experience to our digital business and scale it. What You’ll Own Reimagine Mookuthi.com into a rich, intuitive, and conversion-optimized experience, which delivers the brand story in great detail. We understand this to be an iterative process and we d like to constantly evolve the platform. Translate our high-touch offline experience into a scalable digital journey Own digital revenue across paid marketing, content, SEO, email, and web performance Build a full-funnel engine: from lead gen to nurturing to conversion and retention Hire and mentor a junior team as the digital channel scales Set up dashboards, measure outcomes, and iterate fast What We’re Looking For 5–8 years of experience in D2C digital growth , ideally in fashion, lifestyle, beauty, or luxury sectors Strong grasp of e-commerce UX , performance marketing , and content strategy Experience working with Shopify (or similar), ad platforms (Meta, Google), and CRM/email tools Builder mindset – you’ve worked in early-stage environments, built funnels from scratch, and learned by doing Ability to balance brand storytelling with performance outcomes A deep sense of ownership, curiosity, and alignment with our craft-led, consumer-first approach You are empathetic You have an eye for fashion & luxury Why Join Us You’ll be at the ground floor of Mookuthi’s digital evolution, with high visibility and full ownership You’ll work with a founder deeply involved in product and brand You’ll help shape a category and create a globally resonant brand, rooted in cultural depth You’ll work in a small, agile, and creatively driven team with the ability to move fast and build boldly Show more Show less

Company Description Mookuthi is a lifestyle brand based in Chennai, Tamil Nadu, that celebrates South Indian heritage and craftsmanship through nose ornaments. Since 2018, Mookuthi has been creating nose ornaments that reflect the rich tapestry of South Indian culture, history, and artistry. With a loyal global community, Mookuthi offers immersive experiences that go beyond jewelry to embody tradition and contemporary elegance. Role Description This is a full-time role for an Online Business Lead (Growth & Experience) at Mookuthi. The role is located in Chennai but allows for some work from home. The Online Business Lead will be responsible for day-to-day tasks related to driving growth and enhancing the consumer experience for the brand. Who is it for ? You have experience in or excited by digital marketing (meta, google, WA, mail marketing, youtube, etc.) content marketing (how creative assets create interest) fashion, lifestyle (you simply have a keen eye for fashion or worked in a fashion business) data (you obsess over collating data & analyse it in detail) online cataloguing (you understand how to put together products to be found more easily - you are either an obsessive shopper or you have experience working in the backend of D2C brands) consumers (you love chatting with consumers and identifying their requirements or pain points , to remove or reduce friction in their shopping journey) UI UX (you have technical knowledge on how an online store should function efficiently) team player (you enjoy working with cross functional teams, to bring out ideas to fruition) Qualifications 5-8 years experience in a similar domain (preferably fashion, lifestyle D2C business, working on the online store) Communication and Writing skills Analytical Skills and Research abilities Training experience Experience in e-commerce or fashion industry is a plus An affinity or understanding of South Indian culture and heritage is a plus Having a nose piercing is a plus Bachelor's degree in Business, Marketing, or related field Show more Show less