Job
Description
Job Category: Marketing & Growth Strategy Location: Pune About YelloSKYE YelloSKYE is a Drone-as-a-Service (DaaS) company that empowers businesses with aerial data and drone technologies. Our solutions provide Aerial Intelligence, Drone Photography, Reality Capture, and Image Analytics for industries such as Real Estate, Industrial & Warehousing, BFSI, Mining, and Manufacturing. We are experiencing rapid growth and seeking a full-time Growth Marketing manager to spearhead our YelloSKYE’s marketing initiatives. Job Summary / Objective The Growth Manager – Marketing will be key in developing and executing marketing strategies to boost brand presence, demand generation, and customer engagement. This hands-on role requires expertise in digital marketing, social media, content strategy, and performance analytics. Key Responsibilities 1. Digital Strategy & Demand Generation Develop and execute a comprehensive digital marketing strategy aligned with business goals. Create and manage inbound demand generation funnels to drive high-quality leads. 2. Social Media Management & Engagement Plan, create, and schedule engaging content (posts, reels, videos, stories) for LinkedIn, Instagram, Twitter, Facebook, and YouTube platforms. Interact with followers, respond to queries, and build relationships with influencers and stakeholders. Monitor performance metrics, optimise content, and experiment with new ideas to enhance engagement. Research and develop compelling content across blogs, case studies, website copy, social media, and email campaigns. Ensure messaging is clear, impactful, and aligned with YelloSKYE’s brand positioning. 3. SEO, SEM & Paid Advertising Conduct keyword research, on-page and off-page SEO optimisation , and run Google Ads & social media ads to drive traffic. Optimise ad spending to ensure high ROI. 5. Email Marketing & Lead Nurturing Plan, execute, and analyse email marketing campaigns , including segmentation, content creation, and A/B testing. 6. Market Research & Competitive Analysis Conduct in-depth research on audience preferences, industry trends, and competitors to refine marketing strategies. Stay ahead of emerging social media and digital marketing trends . 7. Analytics & Reporting Track KPIs and performance metrics to evaluate marketing success and refine strategies accordingly. Generate regular performance reports and actionable insights . 8. Collaboration & Third-Party Management Work closely with internal teams and external agencies to ensure smooth execution of campaigns. Manage relationships with vendors, content creators, and partners to enhance marketing efforts. Skills & Attributes Required 5 - 7 years of experience in growth marketing, social media management, and digital strategy. However, we're flexible with this criteria and open to considering candidates with various experience levels. Strong storytelling, communication, and writing skills. Proficiency in Google Analytics, Google Ads, Meta Ads, SEO tools, and CRM software. Hands-on experience with social media platforms and content marketing. A proactive, research-driven, and detail-oriented mindset. Passion for innovation and experimenting with new marketing techniques. Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. An MBA in Marketing or Digital Strategy is a plus. Why Join YelloSKYE? Be part of a fast-growing company shaping the future of drone technology. Work in a collaborative and innovative environment with opportunities to make a tangible impact. Lead marketing efforts and take ownership of brand-building initiatives How to Apply Interested candidates can apply by sending their resume and cover letter to hr@yelloskye.com. Please mention "Application for Marketing and Growth Specialist" in the subject line. YelloSKYE is an equal opportunity employer committed to fostering an inclusive workplace. Note: This job description is subject to change based on business needs. Show more Show less
