Salary Package: 5 to 12 LPA, commensurate with experience. About ScoutBetter: ScoutBetter is a fast-growing AI-powered career platform helping international students and STEM talent land their dream jobs. We’ve already powered 1M+ job applications and helped thousands of students secure interviews . Our mission is simple: take the stress out of job hunting and empower people to focus on their careers, not endless applications. Role Overview: We’re looking for a Growth Marketing Specialist who can run smart digital campaigns and dig into the data to figure out what drives growth. You’ll own paid marketing channels, analyze performance across organic and paid, and constantly experiment with new ways to scale. This is perfect for someone who loves both the creative side of campaigns and the analytical side of optimization . Key Responsibilities: Plan, launch, and optimize paid ad campaigns (Google, Meta, LinkedIn). Test different creatives, audiences, and channels for maximum ROI. Track and analyze funnel metrics (leads, conversions, CAC, retention). Work with the content team to ensure ads + organic content align. Build dashboards/reports to monitor growth KPIs. Run A/B tests across landing pages, emails, and campaigns. Suggest and implement new growth experiments (referrals, influencer ads, etc.). Stay up to date on marketing trends, tools, and student acquisition tactics. What We’re Looking For 1–3 years of experience in performance marketing / growth / analytics (internships or freelance experience also count). Hands-on experience with Google Ads, Meta Ads, or LinkedIn Ads. Strong with analytics tools (Google Analytics, Mixpanel, Looker, or even Excel). Data-driven mindset — you enjoy optimizing numbers and testing hypotheses. Creative eye to spot what content/ad angles will resonate with students. Bonus: experience in edtech, career platforms, or B2C startups . Compensation Competitive base salary. Performance-based bonuses tied to growth KPIs (signups, CAC, ROI). Why Join Us At ScoutBetter, your work will have a direct impact on students’ careers . You’ll get the freedom to run experiments, see results fast, and help shape how we scale. This is your chance to be an early member of a fast-growing startup and own growth from day one .