Finance Manager

About Earthful

Earthful is a VC funded, FMCG company focused in the health and wellness space. We recently featured on Shark Tank India, and are on a mission to build India’s most trusted clean-label wellness brand. The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is an early stage startup and hence the candidate will have the opportunity to work closely with the founders. We are looking for a candidate passionate about scaling a startup.

@ www.instagram.com/earthful.me/

@www.linkedin.com/company/earthfulme/

About Role

As the Finance Manager, you will be responsible for managing the company’s financial records, ensuring compliance with regulations, and providing timely and accurate financial data. You will handle everything from day-to-day accounting operations to strategic financial planning, supporting business growth and profitability.

Location :

Responsibilities

● Develop budgets, forecasts, and financial models.

● Track and report key financial metrics (CAC, LTV, gross margins, etc.).

● Oversee day-to-day bookkeeping and monthly closures.

● Ensure compliance with GST, TDS, taxation, and statutory regulations.

● Prepare accurate MIS and financial statements.

● Monitor marketing spends and ROI.

● Analyze costs and drive operational efficiency to improve profitability.

● Manage cash flow forecasting, vendor payments, and reconciliations.

● Oversee inventory finance

● Support financial projections, board decks, and due diligence.

● Manage investor reporting and updates.

● Use ERP/accounting software (Zoho Books).

● Work across e-commerce platforms (Shopify, Amazon, Flipkart, Swiggy) and payment gateways (Razorpay).

Skill Sets

● CA/MBA (Finance) or equivalent qualification.

● 3–6 years of experience in finance roles (preferably in D2C, e-commerce, FMCG, or retail).

● Strong knowledge of financial planning, taxation, and compliance.

● Proficiency in Excel/Google Sheets, financial modeling, and MIS.

● Exposure to Shopify, Amazon Seller Central, Razorpay, logistics, and digital payment reconciliation is a plus.

● Hands-on experience with ERP systems (Zoho, SAP, Oracle, etc.).

● Ability to thrive in a fast-paced, high-growth startup environment.

Be a part of Earthful’s Family!