Email Marketing Specialist

3 - 5 years

0 Lacs

Posted:20 hours ago| Platform: GlassDoor logo

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On-site

Job Type

Part Time

Job Description

Sales And Retail
Job description

Job Title:Email Marketing Specialist
Location:Noida (On-site)
Experience Required:3–5 years
Company:Rannkly – A SaaS platform for online reputation and brand engagement

About the Role:

We’re looking for a data-driven and creativeEmail Marketing Specialistto join our marketing team at Rannkly. You’ll be responsible for end-to-end planning, execution, and optimization of email marketing campaigns aimed at lead nurturing, product engagement, and customer retention.

Key Responsibilities:

  • Develop and execute email campaigns for lead generation, onboarding, retention, and upselling.

  • Build and segment mailing lists for targeted campaigns.

  • Design and A/B test subject lines, CTAs, content, and templates to improve open and conversion rates.

  • Collaborate with the content and design teams to create compelling email content.

  • Ensure campaigns align with overall brand and marketing strategies.

  • Analyze performance metrics (open rate, CTR, bounce, conversions) and report on campaign ROI.

  • Manage and optimize email automation workflows.

  • Ensure compliance with email regulations like GDPR and CAN-SPAM.

✅ Requirements:

  • 3–5 years of proven experience in email marketing, preferably in aSaaS or B2Bcompany.

  • Hands-on experience with email platforms likeMailchimp, Zoho Campaigns, HubSpot, Sendinblue, or similar.

  • Strong understanding of email segmentation, personalization, and automation workflows.

  • Proficient in using analytics tools to interpret performance and drive improvements.

  • Good knowledge of HTML/CSS for email design (basic level).

  • Excellent written communication and storytelling skills.

  • Familiarity with CRM and marketing automation tools is a plus.

Bonus Points If You Have:

  • Experience withcustomer lifecycle marketing

  • Worked onemail campaigns for product-led growth (PLG)

  • Knowledge of tools likeCanva,Figma, orBrevo

  • B2B or SaaS industry background

Why Join Rannkly?

  • Be part of a fast-growing SaaS startup shaping how brands manage their online reputation.

  • Collaborative and growth-oriented work environment.

  • Opportunity to lead and innovate in marketing automation.

To apply, share your CV at hr@rannkly.com.

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