Job
Description
Marketplace Strategy & Management o Develop and execute comprehensive marketplace strategies across platforms (Amazon, Flipkart, etc.), focusing on sales optimization, pricing, and product positioning. o Implement best practices for product listings, keyword optimization, and promotional strategies to drive visibility and conversion. o Analyze marketplace data to identify high-potential products, emerging trends, and areas for improvement. 2. D2C Growth & Digital Marketing o Lead the D2C strategy, managing the brand’s e-commerce website and online store, ensuring a frictionless user experience. o Drive performance marketing efforts (Google Ads, Meta, retargeting, and affiliate marketing) to maximize traffic, AOV, and conversion rates. Develop and implement CRM and email marketing strategies to nurture leads and drive repeat sales. 3. Operational Excellence o Oversee e-commerce operations, including order processing, fulfillment, logistics, and inventory management. o Identify bottlenecks in the supply chain and collaborate with operations teams to streamline end-to-end processes. o Implement data-driven SOPs for product dispatch, returns management, and customer service to maintain service excellence. 4. P&L Ownership & Performance Analysis o Own the e-commerce P&L, setting sales targets, forecasting demand, and tracking financial performance. o Monitor key metrics (CAC, LTV, ROAS, conversion rates) and make data-backed decisions to optimize revenue and profitability. o Provide regular performance reports to senior leadership, with actionable insights and strategic recommendations. 5. Technology & Platform Optimization o Work with product and tech teams to enhance website performance, including page speed, checkout process, and mobile optimization. o Implement e-commerce platforms, CRM systems, and analytics tools to capture customer data and inform decision-making Stay updated on e-commerce trends and emerging technologies to keep Ozone ahead of the curve. 6. Cross-Functional Collaboration o Collaborate with marketing, product, and customer service teams to align messaging, promotions, and service standards across all digital touchpoints. o Work closely with the customer service head to align post-purchase experiences with e-commerce objectives. 7. Scaling Up o Apply proven frameworks for scaling brands from 1-10 or 10-100, implementing strategies to rapidly increase market share and customer base. o Leverage data to refine pricing strategies, identify product gaps, and uncover untapped revenue streams. 1. Proven E-commerce Expertise o 6-10 years of experience in e-commerce management, with a demonstrated track record of scaling brands from 1-10 or 10-100 in revenue. o Experience working with high-growth brands in D2C and marketplaces (Amazon, Flipkart, etc.). 2. P&L and Data-Driven Mindset o Strong financial acumen with experience in owning and optimizing the ecommerce P&L. o Analytical and data-driven approach, capable of interpreting complex datasets to make strategic decisions. 3. Operational Excellence o Comprehensive understanding of e-commerce operations, including inventory management, fulfillment, logistics, and customer service. o Experience implementing scalable SOPs and identifying areas for cost optimization and process improvements. 4. Growth Marketing & D2C Expertise o Hands-on experience with digital marketing, including PPC, social media, SEO, and CRM/email marketing. o Proven ability to execute high-impact acquisition and retention campaigns while maintaining ROAS and CAC targets. 5. Technology & Platform Experience o Familiarity with leading e-commerce platforms (Shopify, WooCommerce, Magento), CRM systems, and analytics tools. o Understanding of website performance metrics and the ability to work closely with tech teams on platform enhancements. 6. Strategic Leadership & Collaboration o Skilled at cross-functional collaboration, aligning stakeholders across product, marketing, and operations. o Strong communication skills, with the ability to present insights and strategies effectively to senior leadership. 7. High-Growth Mindset o Thrives in dynamic, fast-paced environments where priorities shift rapidly. o Demonstrates a proactive, problem-solving approach with a focus on achieving ambitious growth targets. Show more Show less
