Director of Product Marketing

Who We Are:

Your Impact:

Director – Product Marketing

What You'll Do:

1. Product Marketing & Positioning

• Build and execute robust product marketing strategies that distinctly position our platform in a competitive market.
• Own product narrative, messaging frameworks, value propositions, and persona-based storytelling.
• Lead end-to-end product launches to ensure each release—big or small—lands with impact and clarity.

2. Content Strategy & Community Building

• Architect a content engine that includes whitepapers, blogs, webinars, videos, and research reports aimed at high-intent enterprise decision-makers.
• Build and nurture a thriving community ecosystem using AMAs, podcasts, user groups, industry influencers, and brand advocates.
• Establish the company as a thought leader and category authority in Retail Media.

3. Demand Generation & Growth Campaigns

• Design innovative, multi-channel demand generation programs across digital, events, partnerships, and thought leadership.
• Drive pipeline acceleration through tightly aligned collaboration with Sales, Product, and RevOps.
• Ensure measurable outcomes with clear attribution, funnel analytics, and continuous optimization.

4. Sales Enablement & Enablement Programs

• Develop powerful sales enablement assets including pitch decks, case studies, product guides, competitive battle-cards, and ROI calculators.
• Train internal and partner sales teams on product knowledge, competitive insights, and GTM strategy.
• Build a unified revenue engine by tightly integrating marketing activities with sales goals.

5. Competitive & Market Intelligence

• Establish a formal market intelligence function tracking competitor strategies, pricing, product offerings, and macro trends.
• Translate insights into refined positioning, differentiated messaging, and stronger GTM strategies.
• Advise leadership on emerging opportunity spaces and potential threats.

6. Client Councils & Industry Evangelism

• Conceptualize and lead a Client Advisory Council to cultivate deeper relationships with strategic customers.
• Engage with key clients, analysts, and influencers as a visible evangelist for the brand.
• Drive advocacy, referrals, and long-term loyalty through structured engagement programs.

7. Team Leadership & Operational Excellence

• Build, mentor, and lead a high-performing marketing team across product marketing, demand gen, content, and brand.
• Instill operational rigor with data-driven processes, clear KPIs, experimentation frameworks, and continuous improvement.
• Foster a culture that balances strategic thinking with hands-on execution.

8. Strategic Planning & Budget Ownership

• Define the company’s long-term marketing vision and translate it into clear, actionable strategies.
• Own and optimize the marketing budget, ensuring investments focus on high-impact, ROI-positive initiatives.
• Partner directly with executive leadership on company-level planning, forecasting, and GTM alignment.

You'll Thrive If You Have:

• 10+ years

  of progressive leadership experience in B2B SaaS marketing roles; enterprise SaaS strongly preferred.
• Proven success in scaling marketing functions through rapid-growth phases (Series B to Series D).
• Deep expertise in

  Product Marketing, Content Marketing, Demand Generation, and Community Development

  .
• Strong understanding of

  Retail Media, AdTech, MarTech, or related industries

  is highly desirable.
• Exceptional storytelling, communication, and messaging skills—able to simplify complexity with clarity and impact.
• Highly analytical with a strong command of data, experimentation, attribution, and full-funnel metrics.
• Experience building and managing cross-functional teams, with a track record of cultivating inclusive, high-performance cultures.
• Hands-on experience with modern marketing technologies including

  HubSpot, Marketo, Salesforce, analytics platforms, ABM tools, and automation stacks

  .
• Strong strategic thinking, decisive leadership, and the ability to operate in fast-paced, scaling environments.

Why Choose Osmos?

• Startup Energy, Enterprise Scale:

  Fast-paced innovation with global ambition

• Revolutionize Retail Marketing:

  Be at the forefront of AI-powered solutions

• Meaningful Contribution:

  Directly impacts major brands' success

• No Red Tape:

  Autonomy and empowerment to drive results

• Growth & Fun:

  Continuous learning in a vibrant, collaborative culture

• Competitive Rewards:

  We value your expertise and offer strong compensation

Apply Now -