Director of Product Marketing

As a Director of Product Marketing at our company, located in Salem, you will play a crucial role in conducting market research, developing go-to-market strategies, refining messaging, and enabling sales teams. Your responsibilities will include close collaboration with product development and sales teams to ensure that marketing strategies align with organizational goals. Key Responsibilities: - Conduct market research to identify opportunities and challenges - Develop and implement effective go-to-market strategies - Create and refine messaging to resonate with target audience - Enable sales teams with necessary tools and support - Collaborate with product development and sales teams to align marketing strategies Qualifications: - Possess skills in Market Research and Go-to-Market Strategy - Demonstrate expertise in Messaging and Sales Enablement - Showcase strong Marketing skills - Exhibit leadership qualities and ability to collaborate with teams effectively - Have excellent written and verbal communication skills - Ability to analyze and interpret market trends - Hold a Bachelor's degree in Marketing, Business, or a related field; MBA preferred - Experience in the technology or software industry is a plus Thank you for considering this opportunity with us.,