Digital Marketing Team Lead

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About College Mentor:

College Mentor is a premier career guidance and mentoring platform, empowering students from Engineering, Management, Architecture, and other academic backgrounds. We bridge the gap between aspiration and achievement through personalized mentorship, career counseling, exam preparation, and university exploration.

Our mission is to help students make informed, confident decisions about their educational and professional journeys.

Role Overview:

We are seeking a Senior Digital Marketing Manager to lead our digital marketing function and drive high-impact growth strategies. This is a leadership role requiring expertise across all digital verticals, hands-on campaign execution, team management, and the ability to scale performance.

You will be responsible for developing and owning the end-to-end digital marketing strategy, leading cross-channel campaigns, managing a high-performing team, and achieving measurable business outcomes.

Key Responsibilities:

• Strategic Leadership:

  Define and execute a holistic digital marketing roadmap aligned with business growth and branding goals.

• Performance Marketing:

  Drive ROI-focused paid campaigns across Google, Facebook, Instagram, LinkedIn, and other platforms to generate quality leads.

• Content Planning & Coordination:

  Lead content calendars, coordinate with creative teams, and ensure timely publishing of content across platforms.

• Social Media Strategy:

  Plan and manage social media strategy and execution to increase brand visibility, community engagement, and follower growth.

• SEO & Content Strategy:

  Own SEO initiatives to enhance organic reach; collaborate with writers and designers for keyword-rich, high-performing content.

• Video Editing & Multimedia:

  Have a working knowledge of video editing tools to oversee the creation of engaging short-form and long-form video content.

• Full-Stack Digital Expertise:

  Deep understanding and hands-on experience with all digital marketing verticals – performance, content, SEO, social, CRM, automation, and analytics.

• Data & Analytics:

  Monitor and report key KPIs; extract insights from tools like GA4, Meta Analytics, and CRM dashboards to optimize campaign performance.

• Marketing Automation:

  Implement and optimize marketing automation flows (email, SMS, retargeting) using platforms like HubSpot, Mailchimp, or similar.

• Team & Vendor Management:

  Lead and mentor internal team members; manage external vendors, agencies, and freelancers to ensure timely and high-quality delivery.

• Website & Landing Page Optimization:

  Collaborate with product/design teams to ensure user-friendly, conversion-focused website and landing pages.

• Experimentation & Innovation:

  Stay ahead of digital trends, test new channels, tools, and formats to identify growth opportunities.

Required Skills & Qualifications:

• Minimum 5+ years of digital marketing experience, preferably in EdTech, SaaS, or youth/student-focused industries.
• Expertise in tools such as Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, SEMrush/Ahrefs, Mailchimp/HubSpot.
• Strong command over all key digital marketing areas – SEO/SEM, Paid Media, Content Marketing, Social Media, and CRO.
• Proven experience in leading content and social media teams or initiatives.
• Knowledge of basic video editing tools/platforms (e.g., Canva, Premiere Pro, InShot, CapCut, etc.) is a strong advantage.
• Strong analytical mindset with ability to work with data, derive insights, and make decisions.
• Excellent communication, leadership, and project management skills.
• Ability to work independently in a dynamic, fast-paced startup culture.

Preferred Qualifications:

• Bachelor’s/Master’s degree in Marketing, Digital Media, Business, or related field.
• Experience using advanced marketing automation tools (HubSpot, Marketo, etc.)
• Understanding of the Indian and global higher education & career ecosystem.
• Prior experience in building or scaling marketing teams.

What We Offer:

• A chance to lead and shape the digital marketing strategy of a fast-growing EdTech brand.
• Purpose-driven culture focused on student success and innovation.
• Supportive and collaborative work environment.
• Continuous learning and professional development opportunities.

How to Apply:

If you're a growth-driven marketer passionate about student success and digital excellence, we’d love to hear from you!

📧 Send your resume and portfolio to: ruchika.nigam@dreamanddegrees.com

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