Digital Marketing Team Lead

Job Title:

Location:

Job Overview:

As a Digital Marketing Team Lead, you will be responsible for planning, executing, and optimizing digital campaigns across various platforms including Google Ads, Facebook Ads, and other online channels. You will also leverage your expertise in SEO and analytics tools to improve organic rankings, track performance, and generate actionable insights for better decision-making. Additionally, you will manage email marketing campaigns and lead a team of digital marketers, guiding them to deliver optimal results.

Key Responsibilities:

Google Ads:

○ Create and manage PPC campaigns on Google Ads.

○ Optimize ad performance, improve Quality Scores, and reduce cost-per-click (CPC).

○ Conduct keyword research and develop effective targeting strategies.

○ Monitor and adjust bidding strategies to meet client goals and KPIs.

SEO (Search Engine Optimization):

○ Conduct on-page and off-page SEO audits and optimizations.

○ Implement strategies to improve website rankings, traffic, and user engagement.

○ Use tools such as SEMrush, Ahrefs, and Google Search Console to track and improve SEO performance.

○ Optimize site structure, metadata, and content for better SEO results.

Social Media Marketing:

○ Manage and optimize social media campaigns across platforms like Facebook, Instagram, and LinkedIn.

○ Develop and implement strategies for lead generation and audience growth.

○ Analyze performance and adjust campaigns for maximum ROI.

Lead Generation:

○ Develop strategies to capture high-quality leads through digital marketing efforts.

○ Monitor the lead funnel and optimize landing pages for conversions.

○ Track and analyze lead generation metrics and refine strategies accordingly.

Email Marketing:

○ Plan, create, and execute email marketing campaigns to nurture leads and maintain customer engagement.

○ Segment email lists and personalize messaging to maximize open rates and conversions.

○ Use A/B testing to optimize subject lines, content, and CTAs for better performance.

○ Analyze email campaign metrics (open rates, click-through rates, etc.) to refine strategies and improve results.

Analytics & Reporting:

○ Utilize Google Analytics, Google Search Console, and other SEO tools to monitor and report on website traffic, user behavior, and campaign performance.

○ Provide actionable insights from data to drive improvements in digital marketing strategies.

○ Prepare and present regular reports to management with detailed analysis of campaign performance and ROI.

Team Leadership:

○ Lead, mentor, and motivate a team of digital marketers, providing guidance and support to help them achieve individual and team goals.

○ Delegate tasks effectively, ensuring that all team members contribute to the overall success of campaigns.

○ Foster a collaborative environment to encourage creativity, innovation, and continuous learning.

○ Monitor team performance, provide feedback, and conduct regular performance reviews.

○ Coordinate with other departments to align marketing efforts with business objectives and strategies.

WordPress (Basic Level):

○ Assist with basic WordPress tasks like content uploads, page creation, and simple design tweaks.

○ Ensure all content and design changes align with SEO best practices.

Skills and Qualifications:

● Proven experience in Google Ads, Facebook Ads, email marketing, and social media marketing.

● Strong leadership and team management skills with the ability to mentor and motivate a digital marketing team.

● Solid understanding of SEO practices and tools such as SEMrush, Ahrefs, Google Analytics, and Google Search Console.

● Basic proficiency in WordPress, with the ability to manage content and basic design changes.

● Strong understanding of lead generation tactics and best practices.

● Excellent written and verbal communication skills.

● Ability to analyze data and use insights to make data-driven decisions.

● Self-motivated, detail-oriented, and capable of managing multiple tasks simultaneously.

● Up-to-date with the latest trends and best practices in digital marketing.

Preferred Qualifications:

● Certification in Google Ads or Facebook Ads.

● Experience working in a fast-paced or startup environment.

● Familiarity with email marketing platforms and automation tools.

● Experience with A/B testing and conversion rate optimization.