Job
Description
Role Overview: We are seeking an experienced and results-driven SEO & Digital Marketing Manager with a strong focus on B2B traffic generation, lead acquisition, and multi-channel marketing . The ideal candidate will have a proven track record in driving high-quality organic traffic , executing SEO, SEM, ABM, and content strategies , and generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for B2B markets, particularly in North America . This role requires a strategic thinker who can lead and execute integrated digital marketing campaigns , ensuring SEO, SEM, content, email marketing, and automation strategies align with business objectives. The candidate will manage a team of 10+ specialists across SEO, content, PPC, and website development. Key Responsibilities: 1. SEO & ABM Strategy Development • Develop and implement comprehensive SEO strategies focused on driving B2B traffic and lead acquisition . • Execute Account-Based Marketing (ABM) campaigns targeting high-value B2B accounts. • Conduct market research, competitor analysis, and keyword research tailored to the B2B gaming,VR/XR and technology sectors . Improve the Keyword Ranking !! 2. On-Page & Technical SEO Optimization • Optimize website architecture, content, and UX to meet SEO best practices for B2B audiences. • Conduct technical SEO audits and resolve issues related to crawl errors, page speed, indexing, and Core Web Vitals . 3. Off-Page SEO & Link Building • Develop and execute high-quality link-building campaigns focused on B2B domains . • Establish partnerships with industry blogs, forums, and thought leaders for securing authoritative backlinks. 4. SEM, Performance Marketing & Paid Advertising • Manage Google Ads, LinkedIn Ads, and other PPC campaigns to generate high-quality B2B leads . • Optimize ad spend, landing pages, and A/B testing to improve conversion rates. • Implement remarketing and retargeting strategies to enhance lead nurturing. 5. Content Marketing & Conversion Optimization • Collaborate with content writers and strategists to develop SEO-optimized, high-value content (blogs, whitepapers, Pod-cast, Video snippets , case studies). • Ensure content aligns with ABM and B2B buyer journeys to engage decision-makers. • Provide SEO guidelines for meta descriptions, title tags, and structured data to enhance rankings. 6. Email Marketing & Lead Nurturing • Develop and execute email marketing campaigns for lead nurturing, engagement, and conversion . • Work with marketing automation tools (HubSpot, Marketo, Pardot) to personalize outreach. • Track email open rates, CTRs, and lead conversion metrics for optimization. 7. Performance Tracking & Data-Driven Optimization • Monitor, analyze, and report on SEO and digital marketing performance using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console . • Track KPIs such as organic lead generation, website conversion rates, and customer acquisition costs (CAC) . • Continuously optimize multi-channel marketing efforts based on data insights. 8. Team Leadership & Cross-Department Collaboration • Manage and mentor a team of SEO experts, content writers, PPC specialists, web developers, and designers . • Collaborate with sales and business development teams to align marketing efforts with revenue goals. • Conduct regular training, brainstorming sessions, and performance evaluations to improve team efficiency. 9. Staying Updated on Trends & Innovations • Keep up with SEO algorithm updates, ABM trends, AI-driven marketing, and digital innovations . • Implement new tools and strategies to stay ahead in the competitive B2B space. Key Performance Indicators (KPIs): ✔ Growth in organic website traffic for targeted B2B markets. ✔ Achievement of MQL and SQL targets from organic and paid channels in North America. ✔ Improvement in keyword rankings for B2B-focused keywords. ✔ Increase in high-quality backlinks from authoritative B2B domains. ✔ Enhanced website conversion rates from organic traffic. ✔ Performance improvements in paid ad campaigns (ROI, CPL, CTR, CVR) . Qualifications & Skills: ✅ Bachelor’s degree in Marketing, IT, Business, or a related field. ✅ 10+ years of experience in SEO, SEM, content-strategy, ABM and multi-channel marketing , with a strong focus on B2B lead generation . ✅ Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console). ✅ Expertise in Google Ads, LinkedIn Ads, and performance marketing strategies . ✅ Strong understanding of the B2B buyer journey and sales funnel optimization . ✅ Experience managing a team of 10+ marketing professionals. ✅ Familiarity with ABM strategies and account targeting for B2B markets . ✅ Experience in targeting North American markets is highly preferred. ✅ Strong analytical and data-driven decision-making skills . ✅ Excellent communication, project management, and leadership abilities. ✅ Passion for the gaming, technology, and B2B sectors is a plus. Show more Show less
