Digital Marketing Manager

JOB DESCRIPTION

• Global Digital & Social Media Strategy (Industrial B2B)
• Develop and execute a global digital and social media strategy aligned with engineering solutions and market expansion goals.
• Position the organization as a technology-driven, process-oriented, and quality-focused industry leader.
• Plan integrated digital calendars aligned with product launches, plant expansions, certifications, audits, and global exhibitions.
• Ensure alignment between organic, paid, and owned digital channels.
• Platform Management (B2B-Focused)

Primary Platforms:

a. LinkedIn – Core platform for industrial buyers, EPCs, consultants, and decision-makers

b. YouTube – Product demos, application videos, plant walkthroughs, training content

c. Twitter/X – Industry updates, events, standards, and certifications

d. Instagram – Employer branding, shopfloor culture, visual storytelling

e. Facebook – Selective use for brand credibility and recruitment

Ensure messaging consistency across regions while enabling localization for different markets.

• Engineering & Technical Content Development

a. Convert complex technical data into easy-to-understand, professional content such as:

o Product applications and use cases

o Engineering problem–solution narratives

o Project execution highlights (before/after, site work, installations)

o Compliance, safety, and quality certifications

o Case studies across industries such as Oil & Gas, Power, Infrastructure, Manufacturing, Heavy Engineering, etc.

b. Coordinate with Training and Engineering teams for accurate content management.

c. Repurpose content across social media, website, email, and paid campaigns.

• Multi-Channel Demand Generation & Lead Nurturing
• Drive lead generation through brochures, catalogs, whitepapers, webinars, product launches, and exhibitions.
• Support LinkedIn Ads, Google Ads (Search & Display), remarketing, and ABM campaigns.
• Support SEO-led inbound marketing through application-based keywords and landing pages.
• Work closely with sales and business development teams to align messaging with target sectors and regions.
• Email Campaigns & Marketing Automation
• Design and execute B2B email campaigns for lead nurturing, product updates, and events.
• Segment databases by industry, geography, and buying stage.
• Integrate email campaigns with CRM and marketing automation systems.
• Sales Enablement & Business Alignment
• Align digital messaging with sales priorities and key accounts.
• Support account-based marketing and distributor enablement.
• Provide digital assets to sales teams for customer engagement.
• Employer Branding & Manufacturing Culture
• Showcase shopfloor excellence, safety culture, engineering talent, and operational discipline.
• Promote leadership insights, employee achievements, training initiatives, HR initiatives.
• Support recruitment branding for engineers, technicians, and leadership roles in global locations.
• Analytics, Reporting & Continuous Improvement
• Track channel-wise performance including reach, engagement, follower growth, CTR, and ROI.
• Measure social media impact on brand credibility and pipeline contribution.
• Present monthly and quarterly dashboards to leadership.
• Optimize campaigns based on performance data and market feedback.
• Continuously refine content based on audience behavior and market feedback.
• Brand Governance, Compliance & Risk Management
• Ensure compliance with brand, confidentiality, and safety standards.
• Maintain approval workflows for technical and project content.
• Support crisis communication related to operations, quality, or compliance in coordination with management.

JOB SPECIFICATION (educational qualification/experience/skills/etc.)

- Bachelor’s degree in Marketing, Engineering, or Business.

- 6–10 years of B2B digital marketing experience, preferably in engineering or manufacturing.

- Strong understanding of long sales cycles and technical buying processes.

- Ability to understand and communicate technical concepts clearly

- Strong written communication with a professional, industrial tone

- Experience working with cross-functional teams and global stakeholders

- Lives in/around Navi Mumbai

Job Types: Full-time, Permanent

Pay: ₹700,000.00 - ₹900,000.00 per year

Benefits:

• Health insurance

Work Location: In person