Job
Description
We're looking for a Marketing Analytics professional to join our team as a Digital Marketing Analyst . In this role, you'll deliver weekly and ad hoc insights to support data-driven decisions, supervise performance across two key websites and acquisition channels, and collaborate with Web, Tech, and Marketing teams to improve conversion rates and lead generation. Operating across the globe including Europe, Australia, North America and Canada, Travelopia is passionate about being the best, and we pride ourselves on the outstanding and diverse range of holiday experiences we offer our customers. Our combined businesses are the world’s largest provider of specialist and experiential travel with a range of outstanding experiences, from private jets, polar expeditions, sailing, ski holidays and more. What We Offer: Competitive salary Bonus scheme Flexible working hours and a hybrid working model Phenomenal opportunities for learning, working with global teams Career progression potential What You’ll Do: Build and maintain automated dashboard reports (e.g., Looker Studio) on website performance across acquisition, conversion, and retention metrics for Marketing and Leadership teams. Track and analyze all digital touchpoints (SEO, PPC, Social, Email, Display, Referral) to assess cohesive customer experience and recommend improvements. Lead campaign tracking and post-analysis to advise future marketing efforts. Act as a data ambassador, driving web analytics standard processes and data-informed decision-making. Own and action insights from GA4 audits; support analytics tools like GA, GTM, Infinity, Glassbox, etc. Ensure accurate data capture through regular audits and coordinate updates with IT/external agencies. Identify underperforming website areas and provide actionable insights to improve client experience and performance. Combine online/offline data to supervise user journeys and offline sales impact. Ensure compliance with GDPR and privacy policies for all analytics integrations. Troubleshoot and resolve data inconsistencies across business reports. What You’ll Bring: Proven experience in B2C Lead Generation & E-Commerce, working with Enterprise Analytics (GA/GA4) and GTM is preferable. Skilled in data visualization (PowerBI) and reporting (Looker Studio, MS Excel). Proficient in combining datasets to identify correlations and insights. Knowledgeable in Web Analytics: experimentation, testing, competitive analysis, surveys, and market research. Experience in cross-channel marketing with a proven grasp of customer journeys and funnels. Strong communicator, able to deliver clear insights to all management levels, end-users, and tech teams. If you’re ready to contribute your skills to an exciting and growing company, apply now ! We believe people perform best when they can be their true selves and diverse teams drive better results. We’re committed to encouraging a diverse, equitable, and inclusive environment where everyone can succeed. Travelopia ensures an inclusive work environment for all. If you need accommodations during the recruitment process, please advise us here: Talent@Travelopia.com We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Show more Show less
