Digital Marketing Analyst

Job Overview:

We are seeking a skilled and passionate Digital Marketing Executive to join our marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and a passion for driving growth through various online channels. As a Digital Marketing Executive, you will be responsible for planning, implementing, and optimizing marketing campaigns to enhance our brand visibility, customer engagement, and lead generation.

Key Responsibilities:

 Digital Strategy Development: Collaborate with the marketing team to develop and execute digital marketing strategies aligned with the company’s business goals.

 Social Media Marketing: Develop, implement, and manage the company’s social media strategy. Monitor and engage with followers on social platforms like Facebook, Instagram, LinkedIn, Twitter, etc.

 Email Marketing Campaigns: Design and execute targeted email marketing campaigns, including newsletters, promotional offers, and customer retention emails. Analyze performance and optimize campaigns for better engagement.

 Content Creation: Create, manage, and update content for digital marketing campaigns, including blogs, website copy, graphics, videos, and landing pages.

 Analytics and Reporting: Track and analyze key performance indicators (KPIs) across all digital channels using tools like Google Analytics, SEMrush, and social media insights. Provide regular reports to track the performance of campaigns and recommend improvements.

 Online Brand Management: Ensure consistent branding and messaging across all digital touchpoints. Help enhance the company’s online presence and reputation.

 Customer Engagement: Implement strategies to foster meaningful engagement with customers and prospective clients through digital channels.

 Collaboration: Work closely with cross-functional teams (sales, design, product, etc.) to align marketing activities and achieve business objectives.

Skills and Qualifications:

 Education: A bachelor’s degree in Marketing, Business, Communications, or a related field.

 Creative Skills: Strong creativity and attention to detail, with the ability to design basic visual content using tools like Canva or Adobe Creative Suite.

 Communication Skills: Excellent written and verbal communication skills to create compelling content and engage with the audience.

 Analytical Mindset: Strong data analysis skills, with the ability to derive insights from digital marketing data and implement strategies accordingly.

 Project Management: Ability to manage multiple projects simultaneously while meeting deadlines.

Key Attributes:

 A passion for digital marketing and staying up-to-date with industry trends.

 Strong problem-solving and critical thinking abilities.

 Ability to work independently and as part of a team.

 Attention to detail and ability to adapt to changing marketing trends.

Benefits:

 Competitive salary and performance-based incentives.

 Opportunity for professional growth and career advancement.

 Flexible work hours and potential for remote work.

 Health insurance and other company benefits.

Job Type: Full-time

Pay: ₹22,000.00 - ₹25,000.00 per month

Work Location: In person