Digital Marketing Analyst

Role Description

We are hiring a Digital Marketing Executive who understands IT services and SaaS.

If your experience is mainly EdTech or eCommerce, this role is not for you.

What you will do

SaaS and IT services marketing

• Plan and run campaigns for SaaS products and IT services
• Write landing page copy, ads copy, and website content that converts
• Support Product Hunt style launches and feature updates

SEO and keyword research

• Do keyword research for service pages and SaaS features
• Build topic clusters and content briefs
• Track rankings, search intent, and content performance

Social media execution

• Handle LinkedIn and X daily
• Create posts, carousels, and short visuals in Canva
• Manage a content calendar and post consistently
• Engage with comments, DMs, and relevant industry discussions

Lead generation support

• Work with founders and sales to support inbound leads
• Improve CTAs, lead magnets, and simple funnels
• Track what brings leads, not vanity metrics

Strict requirement: IT services + SaaS marketing experience

• You understand services like web development, mobile apps, AI integration, and SaaS products
• You can market B2B tech and explain value in simple words

Hands-on skills

• Keyword research tools (any: Ahrefs, Semrush, GSC, Keyword Planner)
• Canva for clean creatives
• LinkedIn and X content strategy and execution
• Basic analytics understanding (UTMs, GA4 basics, traffic sources)

Nice to have

• Experience with cold outreach support (not spam)
• Basic understanding of positioning for IT agencies and SaaS
• Content repurposing across LinkedIn, X, and blog

Job Type: Full-time

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Application Question(s):

• Do you have EdTech or eCommerce as your main experience?
• Have you done marketing for an IT services company (web, mobile, AI, dev, SaaS)?
• Do you rely on boosting posts or buying followers to show growth?
• Have you done marketing for a SaaS product?
• Can you write B2B tech content yourself without using AI to generate full posts?
• Can you create LinkedIn carousels in Canva without templates that look generic?
• Have you worked on linkedin, X (Twitter) growth?

Work Location: In person