Demand Generation Specialist

About Us:

Newfold Digital is a leading web technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, Newfold’s mission is to empower success in a connected world with a focus on helping businesses of all sizes thrive online. The company's world-class family of brands includes BlueHost, HostGator, iPage, Domain.com, A Small Orange, MOJO Marketplace, BigRock, and ResellerClub.

Digital Demand Generation & Media Specialist,

Search, Display, Programmatic, Native, Ad Exchanges

mid-funnel

What you’ll do & how you’ll make your mark.

• Plan, execute, and optimize

  mid-funnel, brand-led, and demand-generation campaigns

  across multiple platforms including Programmatic, Native, and Ad Exchanges.
• Create and manage digital marketing campaigns from planning → setup → QA → final analysis.
• Lead

  Native and Programmatic campaigns

  (Taboola, Outbrain, DV360, etc.) with a strong understanding of audience targeting and brand goals.
• Drive customer acquisition and brand uplift with a

  performance-first yet brand-conscious

  approach.
• Build campaign strategies for

  awareness, consideration, and engagement phases

  of the funnel.
• Monitor and refine campaign performance using analytics and reporting tools.
• Draft, track, and optimize digital budget allocations across mid-funnel and upper-funnel channels.
• Conduct A/B testing to improve messaging, creatives, and user experience.
• Deliver daily/weekly/monthly KPI reports, highlighting insights and next steps.
• Collaborate with creative, brand, and product teams to ensure alignment between campaign messaging and brand positioning.
• Stay updated on latest industry trends, best practices, and emerging ad technologies.

Who you are & what you’ll need to succeed.

• 4–5 years of hands-on experience in digital marketing with

  specific exposure to mid-funnel and brand-led campaigns.

• Proven experience running campaigns across:

• Native

  platforms (Taboola, Outbrain)

• Programmatic

  (DV360, The Trade Desk, etc.)

• Ad Exchanges

• Branding & Demand Generation

• Solid understanding of customer journeys, mid-funnel KPIs (CTR, engagement, viewability, attention metrics), and brand lift measurement.
• Strong executional expertise across Google Ads, Facebook Ads, Programmatic platforms, and other major ad channels.
• Proficiency in analytics tools such as Google Analytics, Tag Manager, Search Console, Looker Studio, Adobe Analytics, etc.
• Strong communication, cross-functional collaboration skills, and ability to work in a fast-paced environment.
• Curiosity, willingness to learn, and eagerness to experiment across new channels.
• Fluent in Microsoft Office Suite.

Ad Platforms (Must Have)

• Google Ads Manager
• Google Ads
• Google Campaign Manager 360
• Display & Video 360
• Search Ads 360
• Facebook & Instagram Ads
• LinkedIn Ads
• Bing Ads

• Native Platforms (Taboola / Outbrain)

• Programmatic Buying Platforms

Tools & Insights

• Google Insights Finder
• Looker Studio
• Keyword Planner
• Search Console
• GA4 / Universal Analytics
• YouTube Studio
• Adobe Analytics
• Tableau
• Advanced Excel

Good to have

• Tik-Tok Ads
• Spotify
• Reddit Ads
• Quora Ads
• Meta Advantage+ campaigns

Why you’ll love us.

• We’ve evolved

  ; we provide three work environment scenarios. You can feel like a Newfolder in a work-from- home, hybrid, or work-from-the-office environment.

• Work-life balance

  . Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences

  . We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

• We care about you

  . At Newfold, taking care of our employees is our top priority. we make sure that cutting edge benefits are in place to for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time.
• All our employees are eligible for a

  free domain and WordPress blog

  as we sponsor the domain registration costs.

• Where can we take you?

  We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold