Demand Generation Specialist

About Mitsogo | Hexnode

Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone. We recognize the rapid evolution of technology and society that impacts our industry, and we prioritize equipping our employees with diverse opportunities and empowering them with a wide range of skills.

Hexnode, the Enterprise software division of Mitsogo Inc., was founded with a mission to simplify the way people work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse sectors. Fueling the transformation to a seamless ecosystem of connected tools, Hexnode is revolutionizing the enterprise software and cybersecurity landscape.

Role Summary:

Demand Generation Specialist

Key Responsibilities

Campaign Strategy & Execution (Inbound/Outbound)

• Campaign Management:

  Design, execute, and manage multi-channel lead generation campaigns (e.g., email marketing, paid social, search engine marketing, webinars, content syndication) to drive lead volume.

• Content-to-Lead Mapping:

  Collaborate with the Content Team to ensure we have compelling offers (e.g., eBooks, white papers, tools, templates) at every stage of the buyer journey, and map content to specific lead capture mechanisms.

• SEO/SEM Integration:

  Work with the Digital Marketing team to optimize landing pages, forms, and calls-to-action (CTAs) for maximum conversion across organic and paid traffic.

Technology & Operations

• Marketing Automation:

  Own and manage the lead flow within our Marketing Automation Platform ([e.g., Marketo, HubSpot, Pardot]). This includes building workflows, setting up campaign tracking, and ensuring system health.

• Lead Scoring:

  Manage and continuously refine the lead scoring model in partnership with Sales to ensure a consistent, high-quality flow of Marketing Qualified Leads (MQLs) to the Sales team.

• CRM Integration:

  Ensure seamless and accurate synchronization of lead data between the Marketing Automation platform and the CRM ([e.g., Salesforce]).

Analytics & Optimization

• Performance Reporting:

  Track, analyze, and report on key campaign metrics, conversion rates, cost-per-lead (CPL), and lead-to-MQL/SQL conversion performance.

• A/B Testing:

  Design and execute rigorous A/B tests on landing pages, email subject lines, body copy, and CTAs to continually optimize lead generation efficiency.

• Budget Management:

  Monitor campaign spend and allocate budget effectively to the highest-performing channels and tactics.

Required Skills & Qualifications

• Experience:

  5+ years of dedicated experience in Lead Generation, Demand Generation, or Growth Marketing, preferably within a

  B2B SaaS or Product-focused

  environment.

• Technology Mastery:

  Proven hands-on proficiency with a major Marketing Automation Platform (MAP) like Marketo, HubSpot, or Pardot.

• Data Proficiency:

  Strong analytical skills with the ability to translate raw data into actionable campaign insights and ROI reports. Proficient in

  [e.g., Google Analytics, Tableau, or similar]

  .

• Cross-functional Collaboration:

  Demonstrated ability to work effectively with Sales, Content, and Product teams to align marketing efforts with product releases and sales quotas.

• Technical Marketing:

  Solid understanding of inbound methodologies, lead scoring best practices, and the technical aspects of email deliverability and compliance (GDPR, CAN-SPAM).