Demand Generation Specialist

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About Credfino-

Credfino is a remote staffing firm focused on solving real problems for accounting firms by improving delivery and reducing stress through better control and efficiency. We’re driven by strong values, a supportive work culture, and a growth mindset—for both clients and team members. Team members at Credfino continuously learn new tools, build SOPs, and thrive in a fast-paced, customer-centric environment. We value self-starters who are eager to grow and take ownership of their work.

About the Role

We’re looking for a highly motivated Demand Generation Specialist to help fuel Credfino’s growth engine. You will be responsible for executing digital campaigns and strategies that drive top-of-funnel leads and nurture them into qualified opportunities. This is a great opportunity to work cross-functionally in a fast-paced, data-driven environment and directly impact revenue.

What You’ll Do-

● Plan and execute multi-channel lead generation campaigns across paid media, email, content, SEO, and social platforms.

● Optimize campaigns for cost efficiency, conversion, and lead quality, using tools like Google Ads, LinkedIn, Meta, and others.

● Manage marketing automation workflows, email nurturing sequences, and landing pages (using tools such as HubSpot or equivalent).

● Collaborate with content and design teams to create compelling assets that drive engagement.

● Work closely with Sales and Growth teams to align on audience targeting, messaging, and lead handoff.

● Analyze campaign performance, report on KPIs like MQLs, CPL, and conversion rates, and make data-backed decisions to improve results.

● Support A/B testing and optimization of ads, landing pages, and CTAs.

● Help segment and expand audience lists for targeted outreach.

What We’re Looking For -

● 1–3 years of experience in demand generation, performance marketing, or growth marketing (fintech experience is a plus).

● Strong understanding of digital marketing channels and funnel metrics.

● Experience using marketing automation and CRM tools (HubSpot, Salesforce, etc.).

● Ability to work independently and manage multiple campaigns/projects simultaneously.

● Excellent written and verbal communication skills.

Must have experience -

Apply if you have any experience in demand generation, that is, Creating content on LinkedIn and capturing demand generated from the content. Also, should be able to do outbound messaging on LinkedIn.