Demand Generation Manager

About Us

We’re a global team supporting businesses in 100+ countries with payroll, EOR, and accounting services. From basic compliance to full-scale EOR solutions, we offer scalable, cost-effective support once reserved for large multinationals. At TopSource Worldwide, we value our people and lead with a supportive, accountability-driven culture. We work consultatively with clients to build long-term, win-win partnerships.

We’re growing fast and looking for a passionate, self-driven individual to join us on the journey.

Sound like you? Keep reading.

🚀 About the Role

lead acquisition, nurturing, and conversion

🎯 What You’ll Be Doing

• Execute and optimise paid campaigns

  (LinkedIn, Google, etc.) to generate quality leads
• Build and manage

  HubSpot email workflows

  , newsletters, and nurture sequences
• Plan and run

  webinars

  and digital events, including promotion, logistics, and follow-up
• Work with the Head of Marketing to turn strategy into action across all channels
• Own campaign

  analytics and reporting

  — what worked, what didn’t, and why
• Collaborate with the content and design teams to develop creative assets for campaigns
• Maintain a strong understanding of audience segmentation, buyer journeys, and lead scoring
• Continuously test and improve messaging, targeting, and formats for better conversion

✅ What We’re Looking For

• 4+ years of experience in

  B2B demand generation

  , ideally in HR, tech, or professional services
• Deep experience with

  PPC platforms

  (LinkedIn Ads, Google Ads, etc.)
• Strong proficiency in

  HubSpot

  — from email creation to workflow automation and reporting
• Proven track record of running multi-channel campaigns that drive measurable results
• Strong analytical skills — comfortable with attribution models, conversion data, and performance dashboards
• Excellent project management skills and ability to handle multiple campaigns at once
• Proactive, autonomous, and comfortable in a fast-paced, remote-first environment

🎁 What You’ll Get

• Ownership over the entire demand generation engine — with room to innovate
• A tight-knit, mission-driven team that values autonomy and impact
• Flexible remote work setup with occasional in-person team meetups
• Collaboration with skilled content, BI, and marketing professionals
• Competitive salary based on experience and location