Demand Generation Manager

About Us We’re a global team supporting businesses in 100+ countries with payroll, EOR, and accounting services. From basic compliance to full-scale EOR solutions, we offer scalable, cost-effective support once reserved for large multinationals. At TopSource Worldwide, we value our people and lead with a supportive, accountability-driven culture. We work consultatively with clients to build long-term, win-win partnerships. We’re growing fast and looking for a passionate, self-driven individual to join us on the journey. Sound like you? Keep reading. 🚀 About the Role You’ll work closely with our Head of Marketing to shape and deliver demand generation plans that drive pipeline and revenue. From PPC to email automation, webinars to newsletters, you’ll take full ownership of execution and performance reporting. You’ll be the go-to person for everything related to lead acquisition, nurturing, and conversion . 🎯 What You’ll Be Doing Execute and optimise paid campaigns (LinkedIn, Google, etc.) to generate quality leads Build and manage HubSpot email workflows , newsletters, and nurture sequences Plan and run webinars and digital events, including promotion, logistics, and follow-up Work with the Head of Marketing to turn strategy into action across all channels Own campaign analytics and reporting — what worked, what didn’t, and why Collaborate with the content and design teams to develop creative assets for campaigns Maintain a strong understanding of audience segmentation, buyer journeys, and lead scoring Continuously test and improve messaging, targeting, and formats for better conversion ✅ What We’re Looking For 4+ years of experience in B2B demand generation , ideally in HR, tech, or professional services Deep experience with PPC platforms (LinkedIn Ads, Google Ads, etc.) Strong proficiency in HubSpot — from email creation to workflow automation and reporting Proven track record of running multi-channel campaigns that drive measurable results Strong analytical skills — comfortable with attribution models, conversion data, and performance dashboards Excellent project management skills and ability to handle multiple campaigns at once Proactive, autonomous, and comfortable in a fast-paced, remote-first environment 🎁 What You’ll Get Ownership over the entire demand generation engine — with room to innovate A tight-knit, mission-driven team that values autonomy and impact Flexible remote work setup with occasional in-person team meetups Collaboration with skilled content, BI, and marketing professionals Competitive salary based on experience and location Show more Show less