Demand Generation Manager

Demand Generation Manager (Remote, Full-Time, 9 am to 5 pm New York time zone)

Company Description

HonestAI empowers non-technical founders, executives, and management teams to build, launch, and grow AI-driven SaaS and digital products quickly and securely. We deliver high-quality product builds, leveraging proven frameworks for product-market fit, viral distribution, AI integration, and cybersecurity to ensure successful, high-visibility launches.

As HonestAI’s Demand Generation Manager, you will drive pipeline growth through demand generation and demand capture strategies with two clear objectives:

1. Generate qualified leads for HonestAI’s own app and development agency services.

2. Generate new user signups for our SaaS clients’ products

Key Responsibilities

- Demand Generation & Demand Capture for our App/Dev Agency:

 Develop, execute, and optimize multi-channel campaigns (LinkedIn, Google, etc.) to attract and convert ideal customer profiles (ICPs) for HonestAI’s app and development services.

- Demand Generation & Demand Capture for our SaaS Clients: 

 Design and implement campaigns specifically aimed at driving app/SaaS signups for our clients, ensuring measurable growth in user acquisition.

- Funnel Management:

 Build and optimize strategies for every stage of the funnel—from awareness to conversion—using best practices in lead nurturing, scoring, and lifecycle management for both agency and SaaS audiences.

- ICP Targeting:

 Understand buy signals and identify, segment, and engage ICPs for both HonestAI’s agency services and our SaaS clients, ensuring content and messaging are tailored to each audience.

- Content, Asset & Creative Production:

 Create and oversee the production of high-impact content and campaign assets—including ad creatives, blogs, case studies, landing pages, and social posts—designed to attract, educate, and convert target audiences for both business lines.

- Paid Ads: 

 Run and refine Google Ads and LinkedIn Ads campaigns, leveraging deep knowledge of platform algorithms to maximize reach, engagement, and conversions.

- Organic Engagement

Drive organic engagement on LinkedIn for our agency and our SaaS/App clients.

- Analytics & Optimization:

 Track, analyze, and report on campaign performance using tools like Google Analytics, Tag Manager, LinkedIn Analytics, and marketing automation platforms—continually iterating for improved ROI.

- Collaboration:

 Work closely with sales, product, and client teams to align messaging, targeting, and campaign goals.

Qualifications

- Proven experience in B2B demand generation and demand capture, with a strong grasp of funnel management and ICP targeting.

- Demonstrated success generating qualified leads for app/development agencies.

- Demonstrated success driving app/SaaS product signups for clients or past employers.

- Hands-on experience running and optimizing paid campaigns on LinkedIn and Google, with deep knowledge of both platforms’ algorithms, including organic LinkedIn algorithms.

- Experience in producing compelling content and creatives that get results.

- Strong portfolio of content and campaign asset/creative production (ad creatives, landing pages, etc.).

- Expertise in marketing automation (e.g., HubSpot), and campaign analytics.

- Strong analytical, communication, and project management skills.

- Bachelor’s degree in Marketing, Business, or related field.

Bonus

- Experience with account-based marketing, PR/backlink outreach, and sales enablement.

Join HonestAI and help us—and our clients—grow by driving high-quality leads for agency services and delivering new user signups for innovative SaaS products, all while producing compelling content and creatives that get results.