Demand Generation Manager

At SiftHub, the focus is on making the lives of sales and solutions teams more efficient to enable them to concentrate on selling. SiftHub acts as a sales agent that enhances knowledge discovery and automates content creation to enhance win rates and facilitate sales teams in closing deals expeditiously. As a Marketing Manager at SiftHub, your primary responsibility will be to strategize, develop, and execute inbound and outbound marketing initiatives aimed at driving and expediting pipeline growth. You will be in charge of formulating strategies, overseeing top-of-the-funnel activities, meeting MQL objectives, and contributing to revenue generation through marketing efforts. SiftHub provides an environment that fosters and challenges individuals, supporting their growth and success, whether they are seasoned AI experts or aspiring ones. By joining us, you will play a key role in shaping the future of AI for enterprises. **Responsibilities:** - Develop and implement comprehensive demand generation strategies to enhance lead generation, engagement, and sales conversions. - Plan and execute multi-channel marketing campaigns, encompassing email, social media, webinars, events, and digital advertising. - Manage and optimize lead nurturing processes through email, content, and social channels. - Ensure effective distribution of content across various channels to maximize reach and engagement. - Analyze marketing program outcomes meticulously, derive insights, and present results cogently to facilitate decision-making. - Collaborate closely with the sales team to align on target audiences, key messages, and sales collateral. - Coordinate with product teams to comprehend the features and benefits of new releases and integrate them into marketing strategies. - Conduct competitive analysis and market research to identify new opportunities and keep abreast of industry trends. **Requirements:** - Possess 6+ years of experience in a demand generation role, primarily within a SaaS startup, preferably in AI or SalesTech. - Demonstrate an excellent grasp of analyzing and optimizing conversion rates throughout the sales and marketing funnel. - Proficient in A/B testing and adept at operating swiftly to match the pace of a startup. - Extensive skills in marketing technology and automation systems, including HubSpot, Salesforce, Google Analytics, and Google Tag Manager. - Showcase a track record of successful delivery of earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs. - Direct experience in managing SDRs or a proven record of collaborating effectively with AE and SDR teams.,