Marketing Manager - Demand Generation

At SiftHub, we are on a mission to make the life of sales and solutions teams more efficient and help them to focus on selling. SiftHub AI Sales Engineer empowers sales and pre-sales teams to improve win rates and close deals faster. SiftHub is an AI platform that acts as a central hub to collate and sift through all your content scattered across multiple repositories and tools such as Drive, Sharepoint, Confluence, CRM, Slack, product knowledge base. 

As a Marketing Manager, you will plan, build and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will own strategy, delivery of top-of-the-funnel activity, MQL goals, and revenue contribution attributed to marketing. 

Whether you're an AI expert or an aspiring one, SiftHub offers an environment that supports and challenges you, enabling your growth and success. Join us today and help us shape the future of AI for enterprises!

Responsibilities:

• Develop and implement comprehensive demand generation strategies to drive lead generation, engagement, and sales conversions
• Plan and execute multi-channel marketing campaigns, including email, social media, webinars, events, and digital advertising
• Manage and optimize lead-nurturing processes through email, content, and social channels
• Ensure content is effectively distributed across various channels to maximize reach and engagement
• Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making
• Work closely with the sales team to align on target audiences, key messages, and sales collateral
• Coordinate with product teams to understand features and benefits of new releases and incorporate them into marketing strategies
• Conduct competitive analysis and market research to identify new opportunities and stay abreast of industry trends

Requirements:

• 6+ years of experience in a demand generation role, majorly with a SaaS startup preferably in AI, SalesTech
• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel
• Excellent in A/B testing and moving fast to match the speed of a startup
• Extensive skills in marketing technology and automation systems, including Hubspot, Mailchimp, Trulyinbox, and Apollo
• Demonstrable success delivering earned (website, email paid, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs
• Direct experience managing SDRs or proven success in working closely with AE and SDR teams