Marketing Manager - Demand Generation

Marketing Manager GTM.

What You’ll Do:

Demand Generation

• Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration.
• Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines.
• Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process)
• Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads.
• Optimize campaigns to maintain channel efficiency.
• Identify new channels for developing the sales pipeline.
• Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc.
• Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs.
• Build competitive intelligence and create shadow marketing programs.
• Identify relevant local PR / publications to drive branding initiatives.

Teamwork & Collaboration

• Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities.
• External vendor and partner management wherever required.
• Engaging with industry influencers and creating a strong network of thought leaders

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

What are we Looking For:

• A great leader who can make a big impact and lead the growth of our business.
• 6-8 years of experience in B2B SaaS marketing (Growth/ Go to Market) with deep understanding and experience in building sales pipeline.
• Ability to bring in creativity to the role, while also being deeply data-driven and analytical in approach.
• Well-versed with marketing automation tools such as HubSpot, Salesforce etc.
• Hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc.
• Excellent written and verbal communication skills
• Astute analytical ability – should have a natural flair for working with large data sets and identify trends and patterns to enable data-driven decision-making.
• Should be an MBA graduate from a Tier I B-School

Why Should You Join Us?

Cloud Product Company:

A Market Leader:

Move between Roles:

Get Global Exposure:

Create an Impact:

About Zycus:

Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.

The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore