Demand Generation Manager

Role: Senior Manager - Demand Generation

Brand: Shipway by Unicommerce (https://www.shipway.com/)

Location: Gurgaon

About the Role

As the Demand Generation Lead, you will own and drive pipeline generation for Shipway. You’ll design and execute multi-channel strategies that fuel qualified leads and revenue opportunities. Your remit spans digital advertising, events, webinars, influencer marketing and affiliate partnerships. This is a strategic and hands-on role where you’ll lead a team, collaborate closely with Sales and Product Marketing and apply data-driven insights to optimize performance. We’re looking for a modern marketer who understands marketing algorithms as well as human behavior, a rare blend of analytical rigour and high emotional intelligence.

Key Responsibilities

Pipeline Ownership & Strategy

● Develop and own the demand generation strategy, aligned to revenue targets.

● Forecast, track, and report on pipeline contribution from each demand channel.

Multi-Channel Campaigns

● Design and execute demand programs across paid digital (search, social, display, programmatic), email and whatsapp Marketing, webinars and virtual events, Physical events and conferences, Influencer collaborations, Affiliate and partnership networks

Team Leadership:

Performance Analytics & Optimization

● Analyse channel performance using marketing analytics tools (Google Analytics, ad platforms, HubSpot, etc.).

● Optimize campaigns based on data insights, experimenting with new tactics to maximize ROI.

Cross-Functional Collaboration

● Partner with Sales to align on ICP, lead scoring, and hand-off processes.

● Partner with design to bring campaigns to a visual identity.

Budget Management:

Skills & Experience

● 5- 7+ years in B2B demand generation, preferably in SaaS or eCommerce tech.

● Strong understanding of digital advertising algorithms (e.g. Meta, Google, LinkedIn).

● Hands-on experience running and scaling multi-channel marketing campaigns.

● Excellent analytical skills; comfort with marketing analytics tools and attribution modelling.

● Proven leadership skills with experience managing and growing a team.

● High emotional intelligence, able to motivate teams, influence stakeholders, and adapt to fast-changing priorities.

● Comfortable operating across diverse brands and product lines.

● Strong written and verbal communication skills.

Why This Role?

● Impact: Shape demand strategies for leading name in shipping aggregation and SaaS.

● Room to Innovate: Freedom to test, learn, and implement new approaches.

● Collaborative Culture: Work with passionate teams who care about both data and creative storytelling.

● Career Growth: Opportunity to grow into a broader marketing leadership role across the portfolio.