CRM Manager

Reporting To:

Director of Marketing / Head of Operations

Location:

Kalyan

Experience:

8 to 12 years in CRM or real estate operations

Key Tools:

Salesforce / Hub Spot / Real Estate CRM, Excel, Power BI, automation platforms

Primary Goal:

Drive lead conversions, enhance customer loyalty and satisfaction, and streamline post sales CRM touchpoints across property projects.

Overview

A CRM Manager in real estate is responsible for designing and executing customer relationship strategies that enhance acquisition, retention, and satisfaction across residential, commercial, and mixed use property segments. They serve as the internal authority on CRM best practices and drive cross functional collaborationparticularly with sales, marketing, operations, and customer serviceto ensure a streamlined customer journey from lead capture through post sales support.

Key Responsibilities

Develop and implement the CRM strategy aligned with business objectives, including lead nurturing, targeted campaigns, and retention programs.Manage CRM platform operations: system configuration, data integrity, segmentation, automation workflows (e mail drip campaigns, SMS triggers, reminders).Oversee customer data analytics: segment clients, track behaviour and feedback, generate dashboards and insights for senior leadership.Collaborate with cross functional teams (sales, marketing, facilities, and customer service) to ensure consistent communication and unified customer experience.Lead post sales CRM operations: on boarding communication, resolution of enquiries/complaints, updates during project lifecycle, feedback loops.Train and mentor CRM or support staff on system usage, workflows, reporting methods, and customer centric practices.Ensure compliance with data privacy standards and regulatory requirements (e.g., GDPR/India regulations) in handling customer information.

Soft Skills Domain Expertise

Excellent verbal and written communication for team training, interdepartmental alignment, and client interactions.Proactive problem solving, attention to detail, empathy, and a customer centric approach.Strong project management experience with CRM rollout or upgrade initiativesfamiliarity with Agile/Scrum/Waterfall.Knowledge of real estate industry nuances, residential/commercial property lifecycle, legal and transactional follow up.Expertise in CRM software tools like Salesforce, Zoho, or real estatespecific platforms (e.g. Relax).

Educational Experiential

Bachelors degree in Business Administration, Marketing, Real Estate Management, or related field; certifications like Salesforce Administrator, Hub Spot CRM or Analytic credentials are advantageous.Minimum 8 to 12 years of CRM experience, preferably in real estate, property management, or high-rise living context.This job is provided by Shine.com