Consumer Insights Manager

About the Company:

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

Role Overview:

Consumer Insights Manager

Key Responsibilities:

1. Problem Solving from a Consumer Lens

• Constantly monitoring user journey, Identify key consumer pain points and opportunities through research and analytics.
• Develop actionable insights that influence product development, marketing strategies, and customer experience improvements.
• Collaborate with teams across product, marketing, and growth to ensure a customer-first approach in decision-making.

2. Capability Building

• Establish and refine best practices for consumer research methodologies (qualitative and quantitative).
• Develop tools, frameworks, and processes to institutionalize consumer insight generation within the organization.
• Working with agencies [if necessary] to ensure research is completed on time with the right set of audience and with utmost quality
• Looking at various data sources and figuring out a way to harmonize them to generate actionable insights - this could be data of any source, hence identifying the right data source is also important

3. Data & Analytics

• Design and execute surveys, focus groups, and in-depth interviews to capture direct consumer feedback.
• User cohorting through intense data analysis exercise. Listening to call recordings / Calling customers to ensure activity is done for the right cohort.
• Leverage first-party data, social listening, and competitive intelligence to identify behavioral patterns and emerging trends.
• Synthesize data from multiple sources (NPS, customer reviews, purchase behavior, CRM) to generate holistic insights.

4. New Initiatives & Ad Hoc Projects

• Lead exploratory research projects to uncover unmet consumer needs and whitespace opportunities.
• Partner with leadership to test and validate new product concepts, marketing campaigns, and brand positioning strategies. Working closely with all consumer facing teams, particularly acquisition and retention
• Support ad hoc strategic initiatives requiring rapid insights and business recommendations.

Qualifications & Experience:

• 4-6 years of experience in consumer insights, market research, or analytics, preferably in a D2C, FMCG, or e-commerce environment.
• B.Tech/similar bachelor's degree. MBA is a plus
• Strong understanding of research methodologies, including surveys, focus groups, ethnographic studies, and behavioral analytics.
• Proficiency in data visualization and analytics tools (Excel, Google Analytics, Power BI, SQL, or similar).
• Ability to translate complex data into compelling narratives and strategic recommendations.
• Experience running independent consumer research projects including but not limited to U&A, Concept, Product, Pack design, Ad, & Lapsers
• Excellent communication, stakeholder management, and problem-solving skills.
• Experience working in a fast-paced, high-growth startup environment is a plus.