Posted:5 days ago|
Platform:
On-site
Full Time
• Responsible for managing delivery across multiple analytics workstreams such as digital analytics, social media analytics, SEO, consumer insights, reporting and dashboards.
• Understand the business, industry context and apply digital and marketing analytics concepts to provide business solutions. Understand functional and technical requirements from the client.
• Prepare insights from various digital, marketing and CRM data sources. Present actionable recommendations to senior stakeholders
• Lead strategic analytics delivery for clients across the globe. Ensure quality assurance of all work products by team, adherence to delivery timelines and contractual SLAs
• Drive value adds to the client by undertaking right projects and measuring impact (uplift in engagement etc)
• Manage a team of analysts. Responsible for mentoring, planning career growth for the resources • Establish best project management practices, leverage tools to track tasks and issues.
• Experience in managing analytics delivery and. End to end understanding of analytics lifecycle and experience in Data Management, Business Intelligence, Customer Insights & Reporting with high exposure to international clients (in direct client facing roles)
• Experience in Analytics delivery, stakeholder management, project management, demand prioritization, resource allocation and team management.
• Strategic thinker with excellent skills in planning, team leadership and client communications.
• Strong knowledge and working experience in Marketing Platforms, especially in Analytics
• Familiar with data querying and manipulation – SQL, Big Query •
Strong aptitude in working and generating insights from diverse data sources – digital, social, campaign, CRM, and broader marketing analytics datasets
Working knowledge of visualization tools like Tableau / Power BI/Data Studio
• Familiarity with offline data, survey, CRM and transaction datasets
• Hands on experience in Adobe Analytics
• Consumer insights using Kantar Track
• Social Media tools like Talkwalker and Hootsuite
Accenture in India
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