Consumer Insights Manager

For further details, please contact Rohit - 9582 300 683 / rohit@talentseedhr.com

FMCG sector,

Hiring Criteria

Education: Regular MBA with Tier 1 / 2 B School.

Work Exp: Candidates from FMCG companies or agencies like Nielsen, Kantar etc. Candidates who are working with Nielsen, Kantar handling FMCG Clients.

Candidate should be very strong in Quant research and Nielsen RMS.

Key Work Experience:

Quantitative Research / quant research methodologies

Brand health tracking.

Concept testing.

Product testing.

Pricing studies.

Ad and campaign effectiveness.

Shopper Studies etc

Role Overview:

We are seeking a highly motivated and analytical Consumer Insights Manager to join our dynamic FMCG team. The role will focus on leading quantitative research initiatives and leveraging syndicated data (such as RMS) to drive strategic brand and business decisions.

Key Responsibilities:

Lead the design, execution, and analysis of quantitative research studies, including brand health tracking, concept testing, product testing, pricing studies, ad and campaign effectiveness, and shopper studies.

Manage ongoing brand health tracking programs, providing actionable insights to marketing and leadership teams.

Analyze and interpret Retail Measurement Services (RMS) data to monitor market trends, brand performance, and competitive landscape.

Partner with cross-functional teams (Marketing, Innovation, Sales, R&D) to embed consumer insights into brand strategies and product development.

Manage relationships with external research agencies and ensure high-quality and timely delivery of research projects.

Develop concise, visually engaging, and strategic presentations to communicate insights and recommendations to senior stakeholders.

Conduct shopper insights studies to enhance understanding of consumer behavior in-store and across channels.

Key Skills & Competencies:

• Strong expertise in quantitative research methodologies and tools.
• Hands-on experience with RMS data analysis (e.g., Nielsen, Kantar, etc.)
• Proficiency In designing and managing concept & product testing, brand tracking, pricing research, and advertising effectiveness studies.
• Analytical thinker with strong storytelling and data visualization skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal and communication skills to collaborate effectively with internal stakeholders and external partners.

Qualifications:

• MBA/PGDM in Marketing, Business Analytics, Statistics, or related field.

• 5 to 12 years of experience in consumer insights, preferably in the FMCG sector.

• Experience in working with top research agencies and syndicated data providers (Nielsen, Kantar, etc.) is preferred.