Job
Description
For more details - Contact person - Rohit (9582 300 683) / rohit@talentseedhr.com We are hiring for a Tier 1 MNC Company into FMCG Sector. Client is a market leader and ranked in top 10 in Indian market for it's positioning. We are hiring for PAN India (all 4 Regions - North, East, South and West). Currently client is in the process of moving existing ZSM's to various different roles as part of their succession plan. Candidate Profile: MBA from Tier 1 / 2 college with 8 yrs to 15 yrs work experience range. Experience in team handling and core FMCG Sector is a must, product line can be Food, Personal Care, Home & Hygiene etc. Candidate who is flexible with locations, will have an advantage. Role Summary: We are seeking a dynamic and results-driven Zonal Sales Manager to lead the General Trade business across the assigned zone. The role demands sharp business acumen, strong leadership capabilities, and a deep understanding of FMCG sales dynamics. The ZSM will be accountable for the P&L of the zone , driving revenue growth through strategic business planning , people leadership , effective GTM execution , and robust trade activations . Key Responsibilities: P&L and Business Ownership Own and drive the zonal P&L , ensuring topline growth and bottom-line profitability. Develop and execute annual business plans , aligned with organizational goals and market potential. Analyze market trends and internal performance data to drive strategic decisions. People Management & Leadership Lead, coach, and develop a high-performing team of Area Sales Managers , Sales Officers , and Distributor Sales Representatives . Foster a culture of performance, ownership, and continuous improvement. Conduct regular reviews and capability-building initiatives to drive team productivity. Go-To-Market (GTM) Execution Implement and optimize the GTM strategy for coverage, availability, and outlet execution across general trade. Strengthen distribution infrastructure and channel effectiveness to maximize market reach. Ensure availability of the right SKUs at the right place and time through effective demand forecasting and execution. New Product Launches Plan and execute seamless new product launches in coordination with marketing and supply chain teams. Monitor launch KPIs and ensure quick traction and uptake in the market. Trade Marketing & Activation Drive impactful trade promotion campaigns and visibility initiatives to enhance brand presence. Collaborate with the trade marketing team to execute region-specific activations that influence consumer and retailer behavior. Strategic Business Planning Track competition, market movements, and consumer preferences to make agile and informed business decisions. Work closely with cross-functional teams including marketing, finance, and supply chain for efficient execution. Qualifications & Experience: MBA/PGDM in Sales & Marketing or related field. (Tier 1 / 2 B School) 815 years of strong sales experience in FMCG, with at least 3–5 years in a zonal or regional leadership role. Proven track record in handling General Trade , P&L responsibility, and managing large teams. Demonstrated success in new product launches, GTM implementation, and trade marketing. Key Skills: Strategic Thinking & Analytical Ability. Team Leadership & People Development. GTM Strategy & Execution. Strong Channel Understanding. Agility in Execution & Problem Solving. Communication & Stakeholder Management.
