7 Nielsen Jobs

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best. Responsibilities This is an exciting role and would entail you to Partner with internal and external client in their desire to create best-in-class data & analytics to support their business decisions. Be a passionate champion of data-driven marketing and create a data and insight-led culture across teams. Requirement gathering and evaluation of clients business situations in order to implement appropriate analytic solutions. Data management and reporting using different tools and techniques like Alteryx. Strong knowledge on the media metrics, custom calculations, and metrics co-relation. Good to have (not mandatory) data visualization using excel Ability to identify and determine key performance indicators for the clients. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Responsible for maintaining the reporting requirements as per the delivery cadence defined by the client. Create and maintain project specific documents such as process / quality / learning documents. Able to work successfully with teams, handling multiple projects and meeting client expectations. Qualifications This may be the right role for you if you have Bachelors Degree required. 3 to 5 years experience in data management and analysis in Media or relevant domain with strong problem-solving ability Good analytical ability and logical reasoning with hands on experience in MCI is a must. Good experience of MS Excel required Experience in data visualization and report generation using Power BI and other tools like Tableau, SQL would be beneficial. Familiarity with Google Cloud Platform would be good-to-have Knowledge of media/advertising is beneficial but not mandatory Strong written and verbal communication Familiarity working with large data sets and creating cohesive stories Understanding of media domain and channels like Display, Search, Social, Competitive Experience of creating tables in database like AWS, Google Big Query etc Familiarity with data platforms like Double Click Campaign Manager, DV360, SA360, MOAT, IAS, Facebook Business Manager, Twitter, Innovid, Sizmek, Kenshoo, Nielsen, Kantar, MediaMath, Prisma, AppNexus Show more Show less

Hiring Alert: General Mills India Centre- Sales Strategy & Intelligence Team is hiring for graduates (BMS/BBA: 2024/2025 pass outs) for multiple roles. Job Overview: Sales Strategy & Intelligence drives results by diving deep into the data and providing actionable insights to the business. Right from Data analytics to creating impactful visualization to acing the new age technologies, we work closely with Sales, Category, Brand, Trade, SRM, and cross-functional teams for each part of the Sales lifecycle. The Role will be responsible to support the business across categories and regions in the US / International markets. Which includes assisting/partnering on key responsibilities such as managing processes, supporting creation of planograms, Data mining & Harmonization, managing recurring deliverables & reporting. The longer-term vision for this profile is to support a wide variety of reporting needs including initiating value adds and providing insights by developing a strong category & trade knowledge, proprietary tool proficiency and technical expertise. Job Responsibilities Deliver Standard Reports - Master and own the monthly deliverables in the form of reports & presentations and send quality output in a timely manner. Adhere to KPIs for timeliness and quality for all data request & task activities - Display a high sense of accountability and presence of mind when completing requests with high visibility or tight turnaround times and communicate effectively. - Work alongside of peers and inculcate best practices and elevate the teams ability to tackle business questions with value adds - Extract data from 3rd party applications & also identify patterns/trends. Technical Expertise - Apply intermediate level of expertise in MS Excel, MS PowerPoint, MS Access, Tableau, Nitro/Demand transfer/Retail link, Bex, BO, ECRM, Feature Vision, Nielsen etc. - Support the development reports and tools - Follow a robust audit system for all reporting activity - Have an awareness of existing macros in the team and re-use to make data mining, data harmonization and data audit efficient and effective -Excellent communication skills (Verbal/Written/Oral) -Problem solving ability The roles would be on contract for maximum 1 year and absorption would be basis performance, learning agility and adaptability to General Mills culture within that year. Request the interested candidates to share your cv on email id: Nazia.Mansuri@genmills.com

Job Summary: We are seeking a dynamic and strategic Marketing Manager with strong FMCG experience to lead our brand and marketing efforts. The ideal candidate will play a key role in developing and executing 360-degree marketing strategies that drive product visibility, market share, and consumer loyalty. You will be responsible for managing product launches, brand positioning, market research, and promotions across traditional and digital channels. Key Responsibilities: Develop and execute brand strategies and marketing plans for FMCG product categories Lead end-to-end product marketing initiatives including new product development, launch, and lifecycle management Analyze market trends, consumer behavior, and competitor activity to inform strategy Plan and execute ATL & BTL campaigns (TV, radio, print, in-store, activations, etc.) Drive digital marketing activities including social media, influencer campaigns, SEO/SEM, and e-commerce integration Collaborate with cross-functional teams sales, supply chain, R&D, and creative to ensure cohesive brand execution Manage trade marketing activities and promotions to drive in-store visibility and sales Oversee marketing budgets, forecast spending, and ensure cost-efficiency Monitor brand performance KPIs, sales growth, and ROI metrics, and make data-driven adjustments Work with research agencies for consumer insights, brand health studies, and product testing Qualifications: Bachelors or Masters degree in Marketing, Business, or related field 8-10 years of marketing experience, preferably within an FMCG environment Proven success in brand management and product marketing Strong understanding of shopper marketing and retail execution Experience with media planning and digital marketing platforms Excellent communication, leadership, and analytical skills Ability to work in a fast-paced, results-driven environment. Preferred Skills: Hands-on experience with tools like Nielsen, Google Analytics, etc. Strong commercial acumen and creativity. Experience working with distributors, retailers, and modern trade channels.

KEY ACCOUNTABILITIES 60% Deliver Standard Reports Master and own the monthly deliverables in the form of reports & presentations and send quality output in a timely manner. Develop business and trade knowledge to enable conceptualizing Reporting & Analysis and help build valuable, crisp reports from scratch turnkey reporting with HMM. Upgrade monthly deliverables based on business requirements, ideate complex fixes, and create functional, efficient reports. Master Management for Trax in Korean language by tracking KPIs by Store/SKU, and providing Planogram (POG) analysis. 20% Deliver Adhoc Requests / Build Reports from Scratch Build templates with dynamic dashboards and visuals; upgrade products/markets/timeframes per business requirements. Provide analysis on reports generated through Trax & identify gaps/opportunities; communicate findings in Korean language to key stakeholders. 10% Technical Expertise Actively learn and apply intermediate/advanced level of expertise in MS Excel, QAD, Nielsen, IRI, Trax, etc. Build a robust audit system for all reporting activities. Undergo trainings (recommended and self-initiated) to stay current on tool capabilities and functional/tactical applications. 10% Continuous Improvement, Executional Excellence, Stakeholder and Project Management Ensure Turnaround Time (TAT) is upheld by understanding process requirements, meeting benchmarks, and setting expectations clearly with stakeholders. Guarantee data quality and accuracy through a detailed understanding of the request, accurate tool usage, and a robust data & logic check. Eliminate waste and contribute to the team's functional productivity goals. MINIMUM QUALIFICATIONS Education: Full-time graduation from an accredited university (Mandatory cannot be altered). PREFERRED QUALIFICATIONS Degree: Bachelor's/Master's degree. Major: Any stream (preferably Business Management, Statistics, Marketing, Retail). Language: Expertise in Korean is mandatory. Skills: Strong attention to detail and ability to deliver accurate outputs. Meet or exceed internal/external customer timelines and expectations. Strong command over oral and written English. Experience with stakeholder interaction. MS Office proficiency, especially Excel. Ability to multitask using various tools, databases, software, and platforms. Experience with market data analysis tools is required (ACNielsen and IRI preferred). Continuous Improvement mindset.

The Media Head will oversee the strategic planning, buying, and execution of media campaigns across multiple platforms. This individual will lead a team of media planners and buyers to ensure campaigns meet client objectives while maximizing ROI. The role requires a visionary leader who understands the nuances of both traditional and digital media landscapes and can foster innovation and efficiency in a fast-paced advertising environment. Key Responsibilities: Strategic Media Planning and Execution: Develop comprehensive media strategies that align with clients' marketing objectives and budgets. Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns. Stay updated with industry trends, tools, and best practices to optimize media investments. Team Leadership and Collaboration: Lead, mentor, and manage a team of media planners, buyers, and analysts. Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams. Conduct regular training sessions to enhance team expertise in emerging media trends and tools. Client Management: Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals. Present strategic media plans, campaign performance reports, and optimization strategies to clients. Build and nurture long-term client relationships through trust and consistent delivery of results. Media Buying and Vendor Negotiations: Oversee media buying processes, ensuring cost-effectiveness and ROI for clients. Establish and maintain strong relationships with media vendors, platforms, and partners. Negotiate competitive rates, added value placements, and innovative solutions. Performance Analysis and Reporting: Monitor and analyze campaign performance across offline and digital channels. Use data-driven insights to refine strategies and recommend optimizations. Prepare and present comprehensive performance reports to internal stakeholders and clients. Budget Management: Allocate and manage media budgets effectively to maximize reach and impact. Ensure campaigns are delivered within budget and timelines. Required Skills and Qualifications: Experience: 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry.. Expertise: Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.). Proven track record in managing multi-million-dollar media budgets. Technical Skills: Familiarity with media planning and analytics tools (e.g., Google Analytics, Comscore, Nielsen, etc.). Soft Skills: Exceptional communication and presentation skills. Strong analytical, negotiation, and problem-solving abilities. Leadership qualities with the ability to inspire and manage a diverse team. Why Join Us? Opportunity to work with a dynamic team in a fast-paced environment. Be part of impactful campaigns that reach wide and diverse audiences. Professional development and growth opportunities. Location - Gurugram

The Media Head will oversee the strategic planning, buying, and execution of media campaigns across multiple platforms. This individual will lead a team of media planners and buyers to ensure campaigns meet client objectives while maximizing ROI. The role requires a visionary leader who understands the nuances of both traditional and digital media landscapes and can foster innovation and efficiency in a fast-paced advertising environment. Key Responsibilities: Strategic Media Planning and Execution: Develop comprehensive media strategies that align with clients' marketing objectives and budgets. Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns. Stay updated with industry trends, tools, and best practices to optimize media investments. Team Leadership and Collaboration: Lead, mentor, and manage a team of media planners, buyers, and analysts. Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams. Conduct regular training sessions to enhance team expertise in emerging media trends and tools. Client Management: Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals. Present strategic media plans, campaign performance reports, and optimization strategies to clients. Build and nurture long-term client relationships through trust and consistent delivery of results. Media Buying and Vendor Negotiations: Oversee media buying processes, ensuring cost-effectiveness and ROI for clients. Establish and maintain strong relationships with media vendors, platforms, and partners. Negotiate competitive rates, added value placements, and innovative solutions. Performance Analysis and Reporting: Monitor and analyze campaign performance across offline and digital channels. Use data-driven insights to refine strategies and recommend optimizations. Prepare and present comprehensive performance reports to internal stakeholders and clients. Budget Management: Allocate and manage media budgets effectively to maximize reach and impact. Ensure campaigns are delivered within budget and timelines. Required Skills and Qualifications: Experience: 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry.. Expertise: Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.). Proven track record in managing multi-million-dollar media budgets. Technical Skills: Familiarity with media planning and analytics tools (e.g., Google Analytics, Comscore, Nielsen, etc.). Soft Skills: Exceptional communication and presentation skills. Strong analytical, negotiation, and problem-solving abilities. Leadership qualities with the ability to inspire and manage a diverse team. Why Join Us? Opportunity to work with a dynamic team in a fast-paced environment. Be part of impactful campaigns that reach wide and diverse audiences. Professional development and growth opportunities.

Overview The person will be responsible the advanced development on the BI Enablers Team as part of the Global - Europe Business Intelligence Center of Excellence. The person should have very strong Business Intelligence skills and will play a critical role in executing key transformations of Global PPD. Driving simplification, standardization and self service capabilities agenda along with enhancing the platform by driving key initiatives that will further drive the adoption of the platform. The person should be able to translate the business requirements into accurate IT/platform development plans and will manage platform development accordingly. Expect some strong data manipulation on excel, Tableau &/or PowerBI and heavy usage of Nielsen Retail Panel and Kantar/GFK/Ipsos Household Panel Responsibilities Efficient Collaboration in PPD Transformation and Development: Design and Develop BI Products: Create reporting and business intelligence products, including visualizations and self-service tools, while managing project delivery and collaborating with stakeholders. Collaborate and Improve: Work with the Global BI GBS Team on platform development, present products to business users, and gather feedback for continuous improvement. Utilize advanced visualization techniques to provide actionable insights and intuitive dashboards for a wide range of stakeholders, accelerating decision-making processes. Develop quick designs for data visualization and iteratively refine them to deliver useful data and insights for data-driven decisions. Act as a thought partner in designing analytics and reporting solutions, including advanced developments like AI/ML, NLP/NLG solutions, recommendation engines, chatbots, and virtual assistants. Design, configure, and unit test solutions, ensuring flexibility for proofs of concept (POCs) and scalability for production. Understand and modify basic SQL queries in Power BI and have working knowledge of Azure and Power BI. Have prior experience in migration activities and enabling AI services in Power BI. Maintain comprehensive documentation and user guides for created products. Follow formal processes for incidents, change requests, deployments, and service requests. Troubleshoot complex issues, provide root cause analysis, and recommend permanent solutions. Identify ways to improve data reliability, efficiency, and quality. Create well-designed, testable, and efficient code.Identify bottlenecks and bugs, and devise solutions. Ensure processes are documented. Work in an agile environment with the scrum team, actively participating in daily scrums and sprint planning to meet the needs of business teams by delivering solutions. Maintain strong collaboration and relationships across the Global BI Development team, business teams, IT, data modeling, and architecture teams. Support the EU lead in innovation and standardization projects, and mentor junior peers. Qualifications Tech/B.E./MCA from reputed institutes 8-10 years of experience with Analytics and developing BI solutions Expertise in Tableau, PowerBI,SQL Experience in Change Management and Transformation journey of platforms Expert on Point of Sale (Nielsen, IRI, SPINs, One Click Retail etc.) databases/metrics a must Platform engineering experience in designing and implementing AI/ML, NLP/NLG solutions and products like recommendation engines, chatbots, virtual assistants etc. Experience in performance tuning (pushdown logic, calculated columns and measures, data loading strategies, filtering data, variables) Experience in User-centered design, wireframing, knowledge of the data visualization concepts, Development of visualizations and interactivity depending on the context and overall focus on aesthetics Structured thinker / problem solver who works independently with attention to detail Good knowledge of handling databases and proficiency in SQL, Python, PySpark Excellent communication & presentation skills (verbal & written) is mandatory. Confident communicator, able to express ideas and convey complicated concepts simply Experience working in an Agile team Great Collaborator / Team spirit - Ability to guide/lead peers whenever needed