2 Nielsen Jobs

The Media Head will oversee the strategic planning, buying, and execution of media campaigns across multiple platforms. This individual will lead a team of media planners and buyers to ensure campaigns meet client objectives while maximizing ROI. The role requires a visionary leader who understands the nuances of both traditional and digital media landscapes and can foster innovation and efficiency in a fast-paced advertising environment. Key Responsibilities: Strategic Media Planning and Execution: Develop comprehensive media strategies that align with clients' marketing objectives and budgets. Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns. Stay updated with industry trends, tools, and best practices to optimize media investments. Team Leadership and Collaboration: Lead, mentor, and manage a team of media planners, buyers, and analysts. Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams. Conduct regular training sessions to enhance team expertise in emerging media trends and tools. Client Management: Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals. Present strategic media plans, campaign performance reports, and optimization strategies to clients. Build and nurture long-term client relationships through trust and consistent delivery of results. Media Buying and Vendor Negotiations: Oversee media buying processes, ensuring cost-effectiveness and ROI for clients. Establish and maintain strong relationships with media vendors, platforms, and partners. Negotiate competitive rates, added value placements, and innovative solutions. Performance Analysis and Reporting: Monitor and analyze campaign performance across offline and digital channels. Use data-driven insights to refine strategies and recommend optimizations. Prepare and present comprehensive performance reports to internal stakeholders and clients. Budget Management: Allocate and manage media budgets effectively to maximize reach and impact. Ensure campaigns are delivered within budget and timelines. Required Skills and Qualifications: Experience: 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry.. Expertise: Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.). Proven track record in managing multi-million-dollar media budgets. Technical Skills: Familiarity with media planning and analytics tools (e.g., Google Analytics, Comscore, Nielsen, etc.). Soft Skills: Exceptional communication and presentation skills. Strong analytical, negotiation, and problem-solving abilities. Leadership qualities with the ability to inspire and manage a diverse team. Why Join Us? Opportunity to work with a dynamic team in a fast-paced environment. Be part of impactful campaigns that reach wide and diverse audiences. Professional development and growth opportunities.

Overview The person will be responsible the advanced development on the BI Enablers Team as part of the Global - Europe Business Intelligence Center of Excellence. The person should have very strong Business Intelligence skills and will play a critical role in executing key transformations of Global PPD. Driving simplification, standardization and self service capabilities agenda along with enhancing the platform by driving key initiatives that will further drive the adoption of the platform. The person should be able to translate the business requirements into accurate IT/platform development plans and will manage platform development accordingly. Expect some strong data manipulation on excel, Tableau &/or PowerBI and heavy usage of Nielsen Retail Panel and Kantar/GFK/Ipsos Household Panel Responsibilities Efficient Collaboration in PPD Transformation and Development: Design and Develop BI Products: Create reporting and business intelligence products, including visualizations and self-service tools, while managing project delivery and collaborating with stakeholders. Collaborate and Improve: Work with the Global BI GBS Team on platform development, present products to business users, and gather feedback for continuous improvement. Utilize advanced visualization techniques to provide actionable insights and intuitive dashboards for a wide range of stakeholders, accelerating decision-making processes. Develop quick designs for data visualization and iteratively refine them to deliver useful data and insights for data-driven decisions. Act as a thought partner in designing analytics and reporting solutions, including advanced developments like AI/ML, NLP/NLG solutions, recommendation engines, chatbots, and virtual assistants. Design, configure, and unit test solutions, ensuring flexibility for proofs of concept (POCs) and scalability for production. Understand and modify basic SQL queries in Power BI and have working knowledge of Azure and Power BI. Have prior experience in migration activities and enabling AI services in Power BI. Maintain comprehensive documentation and user guides for created products. Follow formal processes for incidents, change requests, deployments, and service requests. Troubleshoot complex issues, provide root cause analysis, and recommend permanent solutions. Identify ways to improve data reliability, efficiency, and quality. Create well-designed, testable, and efficient code.Identify bottlenecks and bugs, and devise solutions. Ensure processes are documented. Work in an agile environment with the scrum team, actively participating in daily scrums and sprint planning to meet the needs of business teams by delivering solutions. Maintain strong collaboration and relationships across the Global BI Development team, business teams, IT, data modeling, and architecture teams. Support the EU lead in innovation and standardization projects, and mentor junior peers. Qualifications Tech/B.E./MCA from reputed institutes 8-10 years of experience with Analytics and developing BI solutions Expertise in Tableau, PowerBI,SQL Experience in Change Management and Transformation journey of platforms Expert on Point of Sale (Nielsen, IRI, SPINs, One Click Retail etc.) databases/metrics a must Platform engineering experience in designing and implementing AI/ML, NLP/NLG solutions and products like recommendation engines, chatbots, virtual assistants etc. Experience in performance tuning (pushdown logic, calculated columns and measures, data loading strategies, filtering data, variables) Experience in User-centered design, wireframing, knowledge of the data visualization concepts, Development of visualizations and interactivity depending on the context and overall focus on aesthetics Structured thinker / problem solver who works independently with attention to detail Good knowledge of handling databases and proficiency in SQL, Python, PySpark Excellent communication & presentation skills (verbal & written) is mandatory. Confident communicator, able to express ideas and convey complicated concepts simply Experience working in an Agile team Great Collaborator / Team spirit - Ability to guide/lead peers whenever needed