6 Brand Tracking Jobs

Role & responsibilities : Become familiar with the company's brand and message Discuss strategy with management to best increase sales in your market Answer all questions pertaining to the brand and it's products Record concerns and feedback from customers. Schedule time with management to discuss with the impact of your products on their business An outgoing personality with a love for helping people Excellent written and verbal communication skills Ensure high levels of customer satisfaction through excellent sales service Maintain outstanding store condition and visual merchandising standards Maintain a fully stocked store Ascertain customers needs and wants Recommend and display items that match customer needs Welcome and greet customers

Consumer Insights Specialists (Brand Tracking/Innovation Testing/Ad or Campaign Testing) Overview Data is money in this new age digital world, and Consumer-centricity has never been more critical to Pepsico. Keeping both these in mind, Pepsico wants to internalise all data requirements without losing focus on the pulse of consumers. This gave rise to Pepsicos Hyderabad Global Business Centre, which supports Global businesses towards understanding data and consumers better Pepsicos Hyderabad Consumer Insights team in-house 4 broad capabilities, i.e. Brands and Communications, Social Listening and Always On Engine, Product and Data Strategies and last but not the least Innovations This role is that of a generalist, wherein the individual will be required to have all-around knowledge about communication testing, innovation testing, along with brand tracking. Later, depending on the requirement, the role may turn into a specialist role as well. This role will be part of the capability team and will be required to work with global and sector teams to develop capabilities, best practices, trainings, roll out, and provide subject matter expertise to S&T and sector teams What will the role provide to the candidate? An overview of a humongous organisation, i.e. Pepsico. This will help broaden the horizon in the F&B category, right from snacks to CSDS to juices to breakfast cereals to sparkling water, to better future products and many more Opportunity to influence new innovations in the market Learn to generate insights faster, better and with agility Opportunity to develop newer testing tools Develop a meta-analysis Global market exposure Responsibilities Responsibilities: Individual contributor role S&T Capability custodian Subject matter expert of the capability Change Management Participate in the development of new innovative testing tools Brand Equity Tracking Campaign/Ad testing Accountabilities: Support project-based storytelling and recommendations provide objective, expert perspective (so what, why and what to do synthesis) to Sector Insights teams across the globe Gain expertise on the Ada tools support on methodology/interpretation enquiries and answer sector, S&T and BU questions and provide analytical support as needed Winning stakeholder trust by showing understanding business context Support expansion of tools to new markets and categories via developing and maintaining training materials, and collection of necessary inputs to ensure robust setup and adherence to global best practices Support the Global capabilities team on project admin/setup/data management as necessary Generate and evangelise CI capability across the organisation Qualifications 7-8 years of experience in quantitative market research, ideally with prior experience in innovation testing (IPSOS / BASES), Brand tracking (Kantar) and Ad testing (Link) Existing research methodology knowledge, experience in giving actionable business recommendations based on learnings/synthesis of data Good analytical, communication and project management skills. Fluent in English spoken and written. Experience of working with global, regional and local insights professionals is a plus

Handling End to End Research Stages (Receiving Client Brief, Proposal Writing, Customized Questionnaire Building , Coordinating with the Scripting & the Analysis Team, Preparation of Research Instruments, Briefing the Project Management & Field Teams, Launching the Field Work, Quota Management, Preparing reports and presenting the key insights to clients) 1. Well versed with MR approaches of Product & Concept testing, Ad testing, Brand tracking, Consumer profiling, Segmentation, U&A, etc. 2. Conversant with MS Office and SPSS, with reasonable analytical bent of mind and skills 3. Should have a presentable persona, and should be able to interact with clients confidently. 4. Should possess strong verbal & written communication skills 5. Prior experience in well-known Market Research Organizations is a must This opening is only for experienced market research professionals and not applicable for freshers/people with irrelevant experience.

The Role Overview We are looking for a dynamic and results-oriented marketer to drive & execute the marketing strategy for Payments. As the Marketing Manager, you will be the voice of the consumer while championing the brand & business objectives. You will be responsible for influencing and executing strategies that drive overall business growth by understanding business context & helping translate that into marketing strategy & then executing the marketing strategy. This is a high-impact role that requires : a) First principle thinking, business & category understanding, ability to process and appreciate disparate category, business & consumer context & translate that into sharply focussed marketing strategy & plan of action. b) It will also need ability to bring the aligned marketing strategy to life. It will involve brief writing, ability to identity partners, creative flair, analytical abilities, media & research understanding. c) For daily success being on top of business context, structured thinking, presentation skills & relationship building with external and internal stakeholders are must have skills. This role warrants for the candidate to exhibit a high degree of accountability & ownership. You will work cross-functionally, collaborating with teams across Product, Business, Finance, Analytics, Tech, Legal, Procurement and Marketing to drive impact. Experience Min 5-7 years of experience of driving the marketing charter for categories across FMCG & internet brands (travel, fashion, fintech, D2C brands, e-commerce,edutech,F&B,consumer goods) Description The RoleMarketing Manager This role is in the Marketing team at PhonePe, reporting into AD, Marketing, Payments This role will be responsible for marketing of payments business. Responsibilities 1. Payments marketing will involve driving growth for the payments business through an integrated marketing approach. This will warrant strong category & business understanding, AOP deep dive, ability to process business data into insights and translate that into marketing strategies & actionables. 2. Marketing strategy & executionDefining business objectives & translating them into clear actionables from communication, media, reserach & measurement pov. Execution & operational excellence is critical. This will involve proactively planning for campaigns & their networks with ownership & accountability, breaking down tasks into action items & identifying & working with partners to drive high quality output in a timely manner. 3.Media channels know-howThis will involve understanding channel capabilities from a targeting, impact & measurement pov. Coordinating with channel owners like traditional media , social media, digital on and off deck,CRM & merchandising to define clear problem statements & follow up on solutions & impact. 4. Integrated campaign planningUnderstanding & appreciation of business realities into clear & simple problem statements & objectives through creative & media briefs. Identifying, evaluating & onboarding the right creative, content & media partners to solve for problem statements. Planning campaign networks & campaign designs and then working with agencies/ partners to timely deliver the output. 5. Research & Insights Ability & comfort with qualitative & quantitative data translation into insights that power planning at a strategy level, creative development, media planning & impact measurement. Prior experience of utilising Brand tracks, U&A like studies is mandatory. 6. Stakeholder mgmt Managing, influencing & collaborating with key stakeholders while navigating the system to seek clarity & inputs, influence decision making, negotiate, re-pivot if needed. Must haves 1. MBA from Tier 1 college with at least 5-7 years of Marketing experience in a well established & marketing first internet/ fintech + FMCG brand. Marketing experience to that is holistic and centred around a deep category & consumer understanding with bias for action & measurement. 2. Analytical bent of mind. Comfort with numbers & relevant business, media & research metrics to arrive at clear & actionable insights. 3. Relationship mgmtAbility to manage diff stakeholders while managing ambiguity & navigating the system to influence decision making, seek clarity, negotiate & drive impact 4. Media understandingProven experience of evaluating, measuring and optimising both traditional & digital media (paid & owned). Ability to plan & drive experiments that lead to incremental impact for the categories 5. Experience of working with different creative,research & media agencies with working relations across the top league agencies.Excellent brief writing skills for Business approach notes & creative and media agencies 6. First principle thinking Ability to think strategically, ask the right questions to get and drive clarity for key stakeholders. The ability to appreciate disparate pieces of information and translate that into clear actionables is important. 7. Execution excellenceOperational and execution excellence with a high sense of accountability & ownership Critical Requirement 1. Business & category understanding along with experience in bringing marketing strategies to life through excellence in program mgmt & marketing ops 2. Ability to process & translate different points of view & information to insights that help define clear & singular marketing tasks & goals. 3. A self-starter with a bias for action & measuring impact 4. Accountability & ownership of work 5.Agility & resilience to evolve ways of working in agile environments PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

About PhonePe Group: PhonePe is Indias leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services. Culture At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us! The Role Overview We are looking for a dynamic and results-oriented marketer to drive & execute the marketing strategy for Payments. As the Marketing Manager, you will be the voice of the consumer while championing the brand & business objectives. You will be responsible for influencing and executing strategies that drive overall business growth by understanding business context & helping translate that into marketing strategy & then executing the marketing strategy. This is a high-impact role that requires : a) First principle thinking, business & category understanding, ability to process and appreciate disparate category, business & consumer context & translate that into sharply focussed marketing strategy & plan of action. b) It will also need ability to bring the aligned marketing strategy to life. It will involve brief writing, ability to identity partners, creative flair, analytical abilities, media & research understanding. c) For daily success being on top of business context, structured thinking, presentation skills & relationship building with external and internal stakeholders are must have skills. This role warrants for the candidate to exhibit a high degree of accountability & ownership. You will work cross-functionally, collaborating with teams across Product, Business, Finance, Analytics, Tech, Legal, Procurement and Marketing to drive impact. Experience Min 5-7 years of experience of driving the marketing charter for categories across FMCG & internet brands (travel, fashion, fintech, D2C brands, e-commerce,edutech,F&B,consumer goods) Description The RoleMarketing Manager This role is in the Marketing team at PhonePe, reporting into AD, Marketing, Payments This role will be responsible for marketing of payments business. Responsibilities 1. Payments marketing will involve driving growth for the payments business through an integrated marketing approach. This will warrant strong category & business understanding, AOP deep dive, ability to process business data into insights and translate that into marketing strategies & actionables. 2. Marketing strategy & executionDefining business objectives & translating them into clear actionables from communication, media, reserach & measurement pov. Execution & operational excellence is critical. This will involve proactively planning for campaigns & their networks with ownership & accountability, breaking down tasks into action items & identifying & working with partners to drive high quality output in a timely manner. 3.Media channels know-howThis will involve understanding channel capabilities from a targeting, impact & measurement pov. Coordinating with channel owners like traditional media , social media, digital on and off deck,CRM & merchandising to define clear problem statements & follow up on solutions & impact. 4. Integrated campaign planningUnderstanding & appreciation of business realities into clear & simple problem statements & objectives through creative & media briefs. Identifying, evaluating & onboarding the right creative, content & media partners to solve for problem statements. Planning campaign networks & campaign designs and then working with agencies/ partners to timely deliver the output. 5. Research & Insights Ability & comfort with qualitative & quantitative data translation into insights that power planning at a strategy level, creative development, media planning & impact measurement. Prior experience of utilising Brand tracks, U&A like studies is mandatory. 6. Stakeholder mgmt Managing, influencing & collaborating with key stakeholders while navigating the system to seek clarity & inputs, influence decision making, negotiate, re-pivot if needed. Must haves 1. MBA from Tier 1 college with at least 5-7 years of Marketing experience in a well established & marketing first internet/ fintech + FMCG brand. Marketing experience to that is holistic and centred around a deep category & consumer understanding with bias for action & measurement. 2. Analytical bent of mind. Comfort with numbers & relevant business, media & research metrics to arrive at clear & actionable insights. 3. Relationship mgmtAbility to manage diff stakeholders while managing ambiguity & navigating the system to influence decision making, seek clarity, negotiate & drive impact 4. Media understandingProven experience of evaluating, measuring and optimising both traditional & digital media (paid & owned). Ability to plan & drive experiments that lead to incremental impact for the categories 5. Experience of working with different creative,research & media agencies with working relations across the top league agencies.Excellent brief writing skills for Business approach notes & creative and media agencies 6. First principle thinking Ability to think strategically, ask the right questions to get and drive clarity for key stakeholders. The ability to appreciate disparate pieces of information and translate that into clear actionables is important. 7. Execution excellenceOperational and execution excellence with a high sense of accountability & ownership Critical Requirement 1. Business & category understanding along with experience in bringing marketing strategies to life through excellence in program mgmt & marketing ops 2. Ability to process & translate different points of view & information to insights that help define clear & singular marketing tasks & goals. 3. A self-starter with a bias for action & measuring impact 4. Accountability & ownership of work 5.Agility & resilience to evolve ways of working in agile environments PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe .

Handling End to End Research Stages (Receiving Client Brief, Proposal Writing, Customized Questionnaire Building , Coordinating with the Scripting & the Analysis Team, Preparation of Research Instruments, Briefing the Project Management & Field Teams, Launching the Field Work, Quota Management, Preparing reports and presenting the key insights to clients) 1. Well versed with MR approaches of Product & Concept testing, Ad testing, Brand tracking, Consumer profiling, Segmentation, U&A, etc. 2. Conversant with MS Office and SPSS, with reasonable analytical bent of mind and skills 3. Should have a presentable persona, and should be able to interact with clients confidently. 4. Should possess strong verbal & written communication skills 5. Prior experience in well-known Market Research Organizations is a must This opening is only for experienced market research professionals and not applicable for freshers/people with irrelevant experience.