Campaign Manager

Job Description

JD for Paid Campaign Manager (Digital) We are seeking a talented and experienced Paid Campaign Manager (Digital) to join our team and lead our social media efforts. Key Responsibilities - 1. Paid Campaign Strategy & Execution for Clients ● Develop, implement, and manage customized paid media campaigns for each client across Meta Ads, Google Ads, LinkedIn Ads, Twitter Ads, and other relevant platforms. ● Create tailored full-funnel advertising strategies (awareness, lead generation, and conversion) for different industries. ● Continuously monitor and optimize campaigns to ensure best performance, highest ROAS, and lowest Cost Per Acquisition (CPA) for each client. ● Ensure proper budget allocation and bid strategy adjustments to maximize performance for each campaign. 2. Lead Generation & Conversion Optimization for Clients ● Implement paid advertising strategies that drive high-quality leads and nurture them toward conversion. ● Work closely with the sales and CRM teams to ensure ad-generated leads are qualified and valuable for each client. ● Optimize lead-generation campaigns for better Conversion Rate (CVR) while reducing Cost Per Lead (CPL) and CPA for each client. ● Deploy retargeting and remarketing strategies to boost client lead conversion rates. 3. Campaign Budgeting & Cost Efficiency Across Clients ● Plan and manage ad budgets for each client, ensuring cost efficiency. ● Reduce wasted ad spend while improving lead volume and quality for all clients. ● Maintain an optimal Return on Ad Spend (ROAS) target for each client’s campaigns. 4. Ad Creative & Copy Optimization (with Content & Design Team) for Clients ● Work with the content and design teams to ensure each client’s ads have high-converting creatives and engaging copy. ● Conduct A/B testing on headlines, CTAs, visuals, and landing pages to improve engagement and conversion rates for each client’s campaigns. ● Ensure compliance with Meta, Google, and other ad platform policies for all client ads. 5. Audience Targeting & Performance Analysis for Clients ● Conduct deep audience research and segmentation for each client to improve targeting. ● Use lookalike audiences, intent-based targeting, and retargeting to increase conversions. ● Analyze data from Google Analytics, Meta Business Suite, and third-party tools to make data-driven decisions for all clients. 6. Cross-Team Coordination for Organic Growth & Brand Reputation ● Coordinate with the SEO team to ensure paid and organic strategies complement each other for each client. ● Work with the Social Media team to align paid campaigns with organic brand messaging and audience engagement. ● Collaborate with the design and content teams to maintain consistent branding across all advertising and marketing materials. ● Ensure brand reputation management by monitoring online feedback, reviews, and social media sentiment. 7. Reporting & Client Communication ● Provide weekly and monthly campaign performance reports with actionable insights for each client. ● Conduct client meetings and strategy discussions to align on expectations and improvements. ● Ensure 100% transparency in client budget spending, lead quality, and campaign ROI. 8. Innovation & Keeping Up with Industry Trends ● Stay updated on new ad formats, automation tools, and audience targeting strategies for each client’s industry. ● Experiment with AI-driven automation and predictive analytics to enhance campaign performance. ● Continuously introduce new advertising approaches for better results. Requirements & Skills 1. Experience: ● 3–6 years of hands-on experience in managing high-performance paid digital campaigns. ● Proven success in lead generation, e-commerce, brand awareness, or app install campaigns. ● Experience handling monthly digital budgets ranging from INR 1L–50L+ or equivalent. ● Prior agency experience or managing multi-client/multi-vertical campaigns is a strong plus. ● Worked across industries like education, real estate, healthcare, D2C, SaaS, or BFSI is a bonus. 2. Skills: Platforms - ● Google Ads (Search, Display, YouTube) ● Meta Ads Manager (Facebook/Instagram) ● LinkedIn Campaign Manager ● Twitter/X Ads, Quora Ads, (Programmatic is a plus) 3. Tools - ● Google Analytics 4 (GA4) ● Google Tag Manager (GTM) ● Data Studio / Looker Studio ● Excel / Google Sheets (for reporting) ● CRM platforms (Zoho, HubSpot, Salesforce – anything similar) ● Landing page builders (Unbounce, Instapage, Elementor, etc.) 4. Skills - ● Budget management and media planning ● Targeting: custom audience, remarketing, lookalike/similar audiences ● UTM tracking and pixel integration ● A/B testing, multivariate testing ● Analytical mindset with a performance-first attitude ● Excellent understanding of digital KPIs Soft Skills ● Strategic thinking with strong attention to detail ● Good communication and reporting skills ● Problem-solving under pressure and deadline orientation ● Leadership qualities and team coordination (if managing junior campaign execs) ● Adaptable to fast-paced environments and multi-brand/multi-channel setups Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Schedule: Day shift Experience: Campaign Management: 4 years (Preferred) Location: Bhubaneshwar, Orissa (Preferred) Work Location: In person