Campaign Manager

Job Description

Job Description: We are seeking a meticulous and results-driven Campaign Manager to lead the end-to-end execution of customer communication campaigns across channels such as SMS, WhatsApp, Email, Push Notifications, and In-App Messaging. This role is instrumental in driving user engagement, retention, and conversions through targeted messaging and automated lifecycle journeys. Key Responsibilities: Plan, build, and execute multi-channel communication campaigns (SMS, WhatsApp, Email, Push, In-App). Collaborate with design and content teams to develop compelling creatives and copy. Segment users based on behavior, purchase patterns, and lifecycle stages. Monitor key metrics such as delivery, open rates, CTR, and conversions; optimize campaigns accordingly. Manage CRM and engagement platforms like Gupshup, WebEngage, MoEngage, Clevertap, or similar tools. Set up automated flows, triggers, and journeys for personalized communication at scale. Ensure adherence to data privacy regulations and compliance standards. Analyze performance data and present insights and recommendations in regular reports. Requirements: Proven experience managing campaigns using CRM or marketing automation platforms. Strong grasp of campaign performance metrics: delivery rate, open rate, CTR, conversions . Basic knowledge of HTML for email formatting (preferred). Excellent project management and coordination skills. Ability to collaborate cross-functionally and manage multiple deadlines effectively. Preferred Qualifications: Understanding of customer lifecycle marketing and retention strategies. Hands-on experience with A/B testing and journey optimization. Familiarity with eCommerce or app-based user engagement patterns. Experience using data tools such as Excel, Google Sheets, or Looker Studio for reporting and insights.