Campaign Manager

Job Title: Campaign Manager

Job Description:

We're looking for a Campaign Manager who lives at the intersection of creativity, technology, and communication. The role demands someone who can think strategically, execute precisely, especially within conversational AI & chatbot ecosystems.

You'll lead end-to-end campaign planning, oversee chatbot flow development, write and test prompts, and turn engagement journeys into measurable business impact.

Channels:

WhatsApp, RCS, SMS, Push Notifications, Facebook, Instagram, Google

Key Responsibilities:

Campaign Strategy & Execution

Design and execute campaign strategies across multiple channels, integrating conversational AI journeys to boost engagement and conversion.

Collaborate with content, design, and tech teams to create flows that feel human, contextual, and conversion-driven.

Develop new conversational concepts for enquiry conversion and lead generation.

Chatbot Flow Development

Build and visualize conversational journeys using tools for developer handoff.

Write precise, on-brand prompts and responses that drive engagement and feel natural to users.

Test, and refine flows extensively to ensure smooth performance and logical progression across all user scenarios.

Content & Creative Oversight

Write and review message content across channels, ensuring clarity, tone consistency, and personalization.

Collaborate with creative teams to bring storytelling into chatbot interactions and campaigns.

Project Management & Coordination

Manage campaign timelines, deliverables, and stakeholder expectations.

Maintain a live campaign calendar to ensure timely rollouts and alignment with larger brand goals.

Analytics & Optimization

Measure performance across campaigns and chatbot flows; translate data into actionable insights.

Iterate quickly based on engagement metrics, drop-off points, and conversion results.

Cross-Functional Collaboration

Work closely with developers, designers, and marketing teams to translate creative ideas into high-performing, technically sound flows.

Communicate progress and insights clearly to stakeholders and leadership.

Qualifications:

35 years of experience in campaign management, preferably in digital or conversational marketing.

Hands-on experience with WhatsApp chatbots, conversational AI tools, or similar automation platforms.

Strong understanding of conversational UX, message tone, and prompt writing.

Proven experience in campaign analytics and performance reporting.

Excellent attention to detail, storytelling ability, and project management skills.

Preferred Qualifications:

Experience working with AI-driven or automated communication campaigns.

Understanding of user behavior in chat-based environments.

Understanding of Martech & AI tools is a plus.

Certifications in digital marketing, AI communication, or project management.