Campaign Manager

Job Title: Campaign Manager

Job Description:

We’re looking for a Campaign Manager who lives at the intersection of creativity, technology, and communication. The role demands someone who can think strategically, execute precisely, especially within conversational AI & chatbot ecosystems.

You’ll lead end-to-end campaign planning, oversee chatbot flow development, write and test prompts, and turn engagement journeys into measurable business impact.

Channels:

WhatsApp, RCS, SMS, Push Notifications, Facebook, Instagram, Google

Key Responsibilities:

Campaign Strategy & Execution

• Design and execute campaign strategies across multiple channels, integrating conversational AI journeys to boost engagement and conversion.

• Collaborate with content, design, and tech teams to create flows that feel human, contextual, and conversion-driven.

• Develop new conversational concepts for enquiry conversion and lead generation.

Chatbot Flow Development

• Build and visualize conversational journeys using tools for developer handoff.

• Write precise, on-brand prompts and responses that drive engagement and feel natural to users.

• Test, and refine flows extensively to ensure smooth performance and logical progression across all user scenarios.

Content & Creative Oversight

• Write and review message content across channels, ensuring clarity, tone consistency, and personalization.

• Collaborate with creative teams to bring storytelling into chatbot interactions and campaigns.

Project Management & Coordination

• Manage campaign timelines, deliverables, and stakeholder expectations.

• Maintain a live campaign calendar to ensure timely rollouts and alignment with larger brand goals.

Analytics & Optimization

• Measure performance across campaigns and chatbot flows; translate data into actionable insights.

• Iterate quickly based on engagement metrics, drop-off points, and conversion results.

Cross-Functional Collaboration

• Work closely with developers, designers, and marketing teams to translate creative ideas into high-performing, technically sound flows.

• Communicate progress and insights clearly to stakeholders and leadership.

Qualifications:

• 3–5 years of experience in campaign management, preferably in digital or conversational marketing.

• Hands-on experience with WhatsApp chatbots, conversational AI tools, or similar automation platforms.

• Strong understanding of conversational UX, message tone, and prompt writing.

• Proven experience in campaign analytics and performance reporting.

• Excellent attention to detail, storytelling ability, and project management skills.

Preferred Qualifications:

• Experience working with AI-driven or automated communication campaigns.

• Understanding of user behavior in chat-based environments.

• Understanding of Martech & AI tools is a plus.

• Certifications in digital marketing, AI communication, or project management.