Campaign Manager

The Campaign Manager is a hands-on, execution-driven member of ITBD's Performance

Marketing team. This role is responsible for building, launching, and optimizing multichannel campaigns across LinkedIn, Dripify, HubSpot, Google PPC, and content syndication

platforms.

This individual will work closely with the Senior Manager of Performance Marketing and

collaborate with the Creative, Content, Sales, and Product teams to ensure campaigns are

delivered on time, error-free, and aligned to ICP-specific messaging.

This is a doer-level roleideal for someone who loves operating platforms, testing,

optimizing, and helping scale a high-velocity demand gen engine.

Qualifications & Skills

Key Responsibilities

Campaign Execution (Primary Focus)

Build and deploy campaigns across:

o LinkedIn Campaign Manager (ads + retargeting)

o Dripify outbound sequencing

o Content syndication partners

o Google Ads (brand, retargeting, keyword campaigns)

o HubSpot email + landing page campaigns

Execute segmentation-based campaigns for A1, A2, A3 ICPs

Set up UTM tracking, testing frameworks, and campaign naming conventions

Coordinate with Creative to traffic assets into each platform

HubSpot Marketing Operations

Build HubSpot workflows, lists, emails, and landing pages

Upload audience lists and maintain segmentation integrity

Manage campaign settings, tracking, and QA

Support HubSpot ABM programs under direction of Senior Manager

Optimization & Reporting

Monitor campaign performance daily

Recommend optimization opportunities on:

o audiences

o copy & creatives

o bidding

o placements

o cadence sequencing

Produce weekly performance reports and dashboards

Track channel KPIs (CPL, CTR, conversion rates, MQLs)

Collaboration & Support

Work closely with the Senior Manager of Performance Marketing for priorities, QA,

and iteration

Collaborate with Creative on asset needs and timelines

Support campaigns for:

o AI Accelerator

o AI Peer Groups

o TeamGPS

o Engineering Services

o Build IT Live & Industry events

Qualifications:

Must-Have

25 years of hands-on digital marketing or campaign execution experience

Experience with HubSpot Marketing Hub

Experience running LinkedIn Ads (setup + basic optimization)

Experience with outbound automation tools (e.g., Dripify)

Familiarity with Google Ads basics (keyword, retargeting)

Ability to run campaigns end-to-end with strong QA habits

Excellent English communication skills

Nice-to-Have

Experience in B2B SaaS, IT services, or MSP ecosystem

ABM experience (HubSpot ABM tools, account lists)

Experience with Looker Studio, GA4, or reporting tools

Basic graphic or content editing for quick test iterations