11 Utm Tracking Jobs

Greetings from Divine Hindu!! We are looking for a talented performance marketer (prior to working in D2C or e-commerce) to join our Divine Hindu team. About Divine Hindu : ( https://www.divinehindu.in ) Divine Hindu specialises in offering a diverse range of products related to Hindu culture, spirituality, and lifestyle. The online store caters to individuals interested in Hindu culture and those seeking religious items for their homes, daily use, or as gifts. Location : Sector-27,Gurgaon Timings - 9:00 am to 6:00 pm Monday to Saturday (Work from Office) and Alternate Saturday (Work from Home) Divine Hindu is seeking a sharp, ROI-obsessed Performance Marketing Manager who can scale and optimize direct-to-consumer paid campaigns across Meta and Google Ads. You will be directly responsible for delivering sales, not leads , and must demonstrate strong control over CAC, ROAS, and scaling budgets efficiently. Key Responsibilities:- 1. Develop and execute a comprehensive performance marketing strategy across digital platforms: Meta, Google, WhatsApp, and others. 2. Plan, launch, and manage high-performing ad campaigns including ad creatives, copy, targeting, and budgeting. Continuously optimize Meta Ads and WhatsApp campaigns to maximize ROI and customer acquisition. 3. Manage and scale Google Ads and Meta Ads campaigns, using a daily budget of ?1,00,000 or more, with a clear focus on sales generation . 4. Track KPIs and prepare performance reports to analyze and improve campaign effectiveness. 5.Collaborate with internal teams (creative, content, and product) to align campaigns with brand goals and product launches. 6. Stay updated with the latest performance marketing trends and platform updates. Requirements:- 1. 13 years of hands-on experience in performance marketing or paid media roles. 2. Proven experience in sales-focused campaigns using Google and Meta Ads. 3. Demonstrated ability to manage and optimize campaigns with a daily budget of at least ?1,00,000 . 4. Strong analytical skills with experience in tools like Google Analytics, Meta Ads Manager, and UTM tracking. 5. Knowledge of audience segmentation, A/B testing, retargeting, and funnel optimization. 6. Creative mindset and attention to detail in ad copy and visual performance. 7. Ability to work in a fast-paced, collaborative environment with minimal supervision. Show more Show less

CGBMentors is an online ed-tech platform located in Sec-2, Noida, specializing in preparing candidates for regulatory body exams such as RBI Grade B, NABARD Grade A, IFSCA Grade A, SIDBI Grade A, IRDAI AM, and more. We are currently seeking a Full-Time Google & Meta Ads Specialist to join our team. The compensation for this role is competitive and will be based on your experience. As the Google & Meta Ads Specialist, you will play a crucial role in creating, monitoring, and optimizing advertising campaigns on Google and Meta platforms. Your daily responsibilities will include setting up ad campaigns, analyzing performance data, conducting A/B testing, and adjusting strategies to enhance ROI. Additionally, you will collaborate with the marketing team to ensure that ad campaigns align with our overall marketing goals and business objectives. We are looking for a candidate who has a proven track record of managing Google and Meta/Instagram ad campaigns effectively. You should have a strong understanding of audience targeting, retargeting, lookalike audiences, and conversion tracking. Hands-on experience with Google Analytics, Tag Manager, Pixel setup, and UTM tracking is essential. Knowledge of ad copywriting and creative best practices, as well as excellent analytical and reporting skills, are also required for this role. Experience in the ed-tech industry would be a definite plus. If you believe you are the right fit for this position, please send your resume to info@cgbmentors.com along with your portfolio (if available) and a brief note highlighting your top 3 campaign wins. We look forward to reviewing your application and potentially welcoming you to our dynamic team at CGBMentors.,

As an equal opportunity provider founded on strong business ethics and driven by a team of over 250 experienced professionals, E2M is not your regular digital marketing firm. Our client base consists of digital agencies seeking assistance in solving bandwidth issues, reducing overheads, and boosting profitability. We are looking for diligent professionals like you to join us in making these dreams a reality. Your responsibilities will include designing, implementing, and optimizing automated workflows, email/SMS campaigns, sales funnels, and CRM pipelines using GoHighLevel. You will be tasked with setting up and managing various elements such as forms, surveys, appointment calendars, memberships, and online courses. Integration of third-party platforms through tools like Zapier, Pabbly, Make, Twilio, Stripe, and APIs will also be part of your role to ensure seamless data flow between systems. Collaboration with internal project managers and client teams is essential to align automations with marketing and sales objectives. Troubleshooting and resolution of issues in funnel setups, campaign delivery, and integrations will be a key aspect of your work. It is crucial to stay updated on GoHighLevel's features, templates, and best practices to enhance performance and scalability. Your ability to build and manage multi-step funnels, conditional logic workflows, and lead nurturing automations will be valued. Proficiency in contact segmentation, tagging strategies, and custom value mapping within GoHighLevel is required. You should also be adept at setting up and automating pipeline stages, opportunity tracking, and lead source attribution. Translating automation requirements from non-technical clients into executable workflows is an essential skill set. Required Skills & Qualifications: - Proven hands-on experience with GoHighLevel, including funnels, workflows, CRM, and email/SMS automation. - Strong understanding of automation logic and client journey mapping. - Familiarity with Zapier, webhooks, and integrating third-party apps. - Ability to quickly identify and resolve issues, along with clear communication with stakeholders. - Strong organizational and documentation skills for process handoff and maintenance. Preferred Skills: - Familiarity with Google Tag Manager (GTM), UTM tracking, and basic analytics. - Exposure to AI tools, chatbots, or voice/text automation solutions. - Experience setting up custom dashboards and reporting templates within GoHighLevel. - Basic HTML/CSS skills for email formatting or form customization.,

Job Title: Digital Media Associate SEM/PPC (Google Search & Discovery Ads Specialist) Job Location: Gurugram/Noida Job Type: Full-Time, No. of Positions - 2 CTC- 6.6 LPA to 8.40 LPA (Negotiable) Key Responsibilities: Google Ads Campaign Management: Plan, create, execute, and optimize Google Search Ads, Display Ads, Discovery Ads, and YouTube campaigns . Conduct in-depth keyword research , audience targeting, and bidding strategy to maximize ROI. Write compelling ad copies and ensure high-quality score performance. PPC Optimization & Analysis: Monitor daily performance metrics to understand effectiveness of campaigns. Perform A/B testing on ads, creatives, and landing pages to improve CTR and conversions. Optimize campaigns for CPC, CPA, CTR , and other KPIs. Strategy & Planning: Develop and implement strategies for lead generation, traffic acquisition, and brand awareness . Research and analyze competitor activity and market trends. Suggest innovative targeting ideas using Custom Audiences, Similar Audiences, and Dynamic Ads . Reporting: Generate and present weekly/monthly performance reports to stakeholders. Use Google Analytics, Data Studio, and other tools to track user journey and attribution. Collaboration: Coordinate with creative teams for ad assets and landing page requirements. Work closely with SEO, social media, and content teams for cross-channel integration. Required Skills & Qualifications: Experience: 1-3 years of hands-on experience in managing Google Ads campaigns (Search, Display, Discovery & Video). Experience with Google Tag Manager, UTM tracking , and conversion setup. Technical Knowledge: Strong understanding of PPC advertising, bidding strategies, and Google Ads policies . Proficiency in Google Ads Editor, Keyword Planner, and Audience Insights tools . Soft Skills: Analytical mindset with strong problem-solving abilities. Good communication and reporting skills. Ability to work in a fast-paced, deadline-driven environment. Preferred: Google Ads & Analytics Certification Experience in managing high-budget campaigns (5L+/month). Prior experience with real estate, eCommerce, or lead generation-focused campaigns .

As a skilled Digital Marketing Specialist, you will be responsible for developing and implementing performance-driven paid media strategies that align with the business objectives. Your role will involve conducting thorough audience research, competitor analysis, and digital funnel mapping to enhance campaign effectiveness. Additionally, you will be tasked with forecasting campaign budgets, performance metrics, ROI, and growth projections. In the realm of campaign management, you will play a pivotal role in planning, launching, and overseeing ad campaigns across various platforms including Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Lead Generation, Conversion, App Install), and Twitter/X Ads (Website Clicks, Engagement, Follower Growth). Your collaboration with creative and content teams will be essential in developing high-performing ad creatives and compelling copy that resonate with the target audience. A core aspect of your responsibilities will revolve around optimization and performance tracking. You will continuously monitor campaign metrics such as CPC, CTR, CPL, ROAS, and CAC, implementing daily optimizations to enhance campaign performance. A/B testing for creatives, audience segments, ad placements, and landing pages will be integral to refining strategies. Moreover, you will be expected to set up and maintain conversion tracking using tools like Google Tag Manager, Facebook Pixel, and GA4. The ideal candidate for this role must possess hands-on experience with Google Ads, Meta Ads, and Twitter/X Ads, along with a deep understanding of digital marketing funnels and key metrics such as CAC, ROAS, CPL, and LTV. Proficiency in GA4, Facebook Pixel, UTM tracking, and Google Tag Manager is essential for effective campaign management. A daily campaign optimization mindset coupled with strong analytical rigor will be paramount to success in this position. Desired skills for this role include proven experience in managing paid campaigns across multiple platforms, strong knowledge of lead generation, retargeting, and audience segmentation, as well as familiarity with UTM tagging, GA4 setup, and attribution models. Proficiency in Excel/Google Sheets for campaign analysis and reporting is also advantageous. While not mandatory, experience in EdTech or FinTech domains, the ability to brief design teams effectively, familiarity with Google UAC and Meta App Install campaigns, basic creative editing skills, exposure to programmatic platforms, influencer or affiliate campaigns, and a basic understanding of SEO, email marketing, and organic social strategies would be considered advantageous. Additional skills such as strong data analysis capabilities, the ability to create insightful performance reports and present them to internal stakeholders will further complement your role as a Digital Marketing Specialist. This is a full-time position with benefits including health insurance and provident fund, and a day shift schedule. The work location is in person.,

Role & responsibilities As a Paid Media & Analytics Specialist, you will take ownership of paid media strategy, execution, and performance analysis across multiple advertising platforms. Your role will focus on launching, optimizing, and measuring paid campaigns, ensuring that our marketing efforts drive meaningful engagement and conversions. Youll also play a key role in tracking ROI, managing campaign budgets, and aligning paid media with organic strategies. If youre data-driven, performance-focused, and thrive in a fast-paced environment, this role is for you. The day-to-day Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other advertising platforms to maximize lead generation and conversions. Set up and maintain campaign tracking, including UTMs, pixels, and conversion event management, ensuring accurate performance attribution. Analyze and report on the performance of paid campaigns and email marketing efforts, identifying areas for improvement and optimization. Build and manage dashboards in Google Analytics, Looker Studio, or HubSpot Analytics to track campaign performance, ROI, and budget pacing. Coordinate campaign timelines, budgets, and performance reviews with the marketing and leadership teams. Collaborate with the Email & SEO Content Specialist to align organic and paid strategies for a cohesive, full-funnel marketing approach. Conduct A/B testing on ad creatives, audience segments, and landing pages to drive continuous performance improvements. Preferred candidate profile 3+ years of experience managing paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads Manager. Strong analytical skills, with hands-on experience using Google Analytics, Looker Studio, and HubSpot Analytics. Proficiency in UTM tracking, pixel setup, and conversion event management for accurate campaign attribution. Excellent command of English, with the ability to write compelling ad copy and interpret performance data. Project management skills, with experience coordinating multi-channel campaigns while managing budgets and timelines Perks and benefits Competitive compensation based on experience. Health insurance for you and your family. Paid time off: 3 weeks of vacation, flexible personal and sick days, plus a day off for your birthday and work anniversary. Public holidays and festival leaves. Modern equipment (laptop and necessary tools). Learning and development opportunities. Employee referral program. Collaborative, fast-paced, and iterative startup culture. Work schedule Work days : Monday to Friday, Shift : 3:30 PM - 12:30 AM IST

As a skilled Google Ads & Meta Ads Expert at BringBrandOn, a results-driven digital marketing agency in Ludhiana, you will be responsible for planning, executing, and optimizing paid ad campaigns on Google (Search, Display, YouTube) and Meta (Facebook & Instagram) platforms. Your expertise will be instrumental in delivering real ROI through paid campaigns. Your key responsibilities will include performing keyword research, audience targeting, A/B testing, creating and managing ad creatives in collaboration with the content team, monitoring campaign performance, and generating performance reports. You will be expected to optimize ad spend to maximize conversions and lower CPA, as well as set up and manage tracking tools like Google Analytics, Facebook Pixel, and GTM. It will also be crucial for you to stay updated with the latest ad trends, algorithm changes, and best practices in the industry. To excel in this role, you must have proven experience in managing Google Ads and Meta Ads campaigns, a strong understanding of PPC strategy, bidding models, and funnel optimization. Certification in Google Ads and/or Meta Blueprint is preferred. An analytical mindset with the ability to interpret data and make data-driven decisions is essential. Familiarity with tools like Google Analytics, GTM, SEMrush, or similar will be advantageous. Good communication skills and attention to detail are also key requirements. Experience in eCommerce, lead generation, or service-based businesses would be a plus. A basic understanding of landing page CRO (Conversion Rate Optimization) and knowledge of remarketing, lookalike audiences, and UTM tracking are nice-to-have skills. At BringBrandOn, you will have the opportunity to work on diverse and high-impact campaigns in a fast-paced learning environment with a supportive team. Growth opportunities will be based on performance, and you will enjoy a flexible work culture. This is a full-time position with day shift hours and an in-person work location.,

As an Email Developer & Analyst at Vaibhav Global Ltd (VGL) based in Jaipur, Rajasthan, your primary responsibility will be to code and execute high-performing email campaigns, SMS, and push notifications. You will play a crucial role in analyzing key performance metrics to enhance and optimize future campaigns for maximum effectiveness. Your key roles and responsibilities will include: Campaign Development & Execution: - Developing and deploying responsive HTML email templates that are compatible across various devices and email clients. - Executing daily email, SMS, and push notification campaigns with a focus on timely scheduling and accuracy. - Setting up A/B tests to improve open rates, click rates, and conversions. - Ensuring emails are optimized for deliverability, accessibility, and adhere to best UI/UX practices. Performance Analysis & Optimization: - Monitoring the performance of email, SMS, and push notification campaigns by analyzing key KPIs like open rates, CTR, conversions, and unsubscribe rates. - Providing actionable insights and recommendations based on campaign performance data. - Implementing segmentation strategies to enhance targeting and engagement. - Collaborating closely with the marketing team to refine messaging and content based on data trends. Technical & Compliance Management: - Ensuring email templates are compatible across major email clients such as Gmail, Outlook, and Apple Mail. - Staying updated with email deliverability best practices including SPF, DKIM, DMARC, etc. - Maintaining compliance with GDPR, CAN-SPAM, and other email marketing regulations. - Troubleshooting and resolving email rendering issues and technical glitches. To excel in this role, you should possess: - 1-3 years of experience in email development, marketing automation, or a similar role. - Strong knowledge of HTML, CSS, and email coding best practices. - Experience with email marketing platforms like SFMC, Klaviyo, Iterable, Attentive is desirable. - Understanding of SMS and push notification marketing. - Proficiency in Google Analytics, UTM tracking, and performance reporting. - Strong analytical skills to interpret data and optimize campaigns. - Ability to manage multiple campaigns simultaneously in a fast-paced environment. In return, you can expect: - Competitive salary and benefits package. - Opportunities for professional growth and development. - A dynamic and collaborative work environment. - The chance to be part of a growing e-commerce platform with a global customer base. - Work-life balance with flexible working options. This position will report directly to the Head of Email Marketing at VGL Group, and it offers a yearly compensation of 4,00,000. If you are a proactive and analytical individual with a passion for optimizing email campaigns, this role at Vaibhav Global Ltd could be the perfect fit for you.,

As a Funnel Engineer at MALEX, a performance-driven digital marketing agency specializing in lead generation and sales automation, your primary responsibility will be to design, optimize, and automate high-converting sales funnels to drive business growth. You will play a crucial role in designing, building, and enhancing marketing funnels for lead generation and sales conversions. Additionally, you will be tasked with setting up and integrating funnel tools such as ClickFunnels, GoHighLevel (GHL), and WordPress, implementing A/B testing to enhance funnel performance, and configuring email automation, landing pages, and CRM integrations. Collaboration with the marketing team to align funnel strategies with paid ad campaigns will also be a key aspect of this role. The ideal candidate for this position should possess a minimum of 2 years of experience in funnel building, sales automation, or conversion rate optimization (CRO). Strong English communication skills, both written and verbal, are essential. Proficiency in GoHighLevel (GHL), Zapier, and CRM automation is required, along with experience in UTM tracking, pixel implementation, and retargeting strategies. Familiarity with website development, particularly WordPress, and the ability to create high-converting landing pages and sales pages are also important. Strong analytical skills are necessary to measure and optimize funnel performance. Preferred skills for this role include experience with email automation tools such as ActiveCampaign, Mailchimp, or GHL, as well as familiarity with performance marketing funnels and optimization techniques. To apply for this position, please submit your updated CV to charvi.jain@malex.digital and complete the application form at https://wkf.ms/4inu6JX.,

Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration: Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency, and accuracy across all marketing systems Create unified customer data platform for 360-degree view of student journey Performance & Marketing Automation: Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation Develop automated reporting systems for real-time campaign performance monitoring Analyze marketing funnel performance and identify optimization opportunities Technology &Vendor Management: Evaluate and implement new marketing technology solutions Manage relationships with technology vendors and ensure optimal platform utilization

About the Role DRIMS ALLY Pvt. Ltd. is looking for a Senior Media Buyer to take full ownership of our paid advertising campaigns across Meta Ads and Google Ads . This role is for someone who lives and breathes performance marketing, thrives in a data-driven environment, and has a track record of managing high-budget, ROI-focused campaigns . Youll be managing paid growth for a fast-expanding portfolio of AI-powered and digital products , working closely with creatives and reporting directly to the founder. Key Responsibilities Plan, launch, manage, and scale paid ad campaigns across Meta (Facebook/Instagram) and Google Ads platforms Manage monthly ad budgets ranging from $200K$500K , focusing on ROAS , CPA , and profitability Collaborate with creative and video teams to guide and test ad creatives, angles, and copy Execute A/B testing strategies across creatives, copy, targeting, and landing pages Monitor performance metrics daily and provide data-driven reports with actionable insights Stay current with platform policy changes, algorithm updates, and media buying trends Troubleshoot ad performance issues and optimize campaigns in real-time Contribute to the creative strategy by identifying winning hooks, funnels, and customer psychology Required Skills & Qualifications Minimum experience with performance-focused paid media campaigns Proven success managing large advertising budgets and driving high ROI Expertise in: Meta Ads Manager (Facebook & Instagram) Google Ads (Search, Display, YouTube) Campaign structure , pixel tracking , custom conversions , and attribution logic Strong understanding of conversion funnels , landing page optimization , and retargeting strategies Proficiency in analytics tools (e.g., Google Analytics, Meta Insights, UTM tracking) Solid grasp of audience segmentation , lookalike targeting , and behavioral retargeting Excellent communication, analytical, and decision-making skills Comfortable working in a fast-paced, results-driven team