About the Role DRIMS ALLY Pvt. Ltd. is looking for a Senior Media Buyer to take full ownership of our paid advertising campaigns across Meta Ads and Google Ads . This role is for someone who lives and breathes performance marketing, thrives in a data-driven environment, and has a track record of managing high-budget, ROI-focused campaigns . Youll be managing paid growth for a fast-expanding portfolio of AI-powered and digital products , working closely with creatives and reporting directly to the founder. Key Responsibilities Plan, launch, manage, and scale paid ad campaigns across Meta (Facebook/Instagram) and Google Ads platforms Manage monthly ad budgets ranging from $200K$500K , focusing on ROAS , CPA , and profitability Collaborate with creative and video teams to guide and test ad creatives, angles, and copy Execute A/B testing strategies across creatives, copy, targeting, and landing pages Monitor performance metrics daily and provide data-driven reports with actionable insights Stay current with platform policy changes, algorithm updates, and media buying trends Troubleshoot ad performance issues and optimize campaigns in real-time Contribute to the creative strategy by identifying winning hooks, funnels, and customer psychology Required Skills & Qualifications Minimum experience with performance-focused paid media campaigns Proven success managing large advertising budgets and driving high ROI Expertise in: Meta Ads Manager (Facebook & Instagram) Google Ads (Search, Display, YouTube) Campaign structure , pixel tracking , custom conversions , and attribution logic Strong understanding of conversion funnels , landing page optimization , and retargeting strategies Proficiency in analytics tools (e.g., Google Analytics, Meta Insights, UTM tracking) Solid grasp of audience segmentation , lookalike targeting , and behavioral retargeting Excellent communication, analytical, and decision-making skills Comfortable working in a fast-paced, results-driven team
