Campaign Manager

Digivana is a performance-driven digital marketing agency helping brands achieve measurable growth through data-led advertising strategies. We are looking for a Campaign Manager who can independently plan, execute, and optimize campaigns across performance, programmatic, and affiliate channels.

Role Overview

The Campaign Manager will be responsible for end-to-end campaign ownership, ensuring efficient execution, continuous optimization, and strong return on investment across multiple digital channels.

Key Responsibilities

Performance Marketing

• Manage and optimize campaigns across Meta (Facebook and Instagram) and Google Ads
• Monitor key metrics such as CPA, ROAS, CTR, and conversion rate
• Conduct A/B testing on creatives, audiences, and bidding strategies

Programmatic Advertising

• Plan and manage campaigns on DSP and programmatic platforms
• Optimize targeting, bidding strategies, inventory, and pacing
• Monitor frequency, viewability, and traffic quality

Affiliate Marketing

• Manage affiliate campaigns across networks and partners
• Track publisher performance, conversions, and payouts
• Ensure compliance and maintain traffic quality

Reporting and Analytics

• Prepare weekly and monthly performance reports
• Analyze campaign data and provide actionable insights
• Share recommendations for scaling and optimization

Tracking and Technology

• Ensure accurate implementation of pixels, tags, and conversion tracking
• Troubleshoot tracking, attribution, and reporting issues

Required Skills and Experience

• 2–5 years of hands-on experience in performance, programmatic, or affiliate marketing
• Strong working knowledge of Meta Ads, Google Ads, DSPs, and affiliate platforms
• Analytical mindset with the ability to interpret and act on data
• Experience managing multiple campaigns and budgets simultaneously
• Strong communication and coordination skills