Campaign Manager

• ACampaign MA Campaign Manager at IndusInd Bank is a role focused on designing and executing marketing campaigns, especially for investments and other banking products, to drive customer engagement and growth.
• The role involves data analysis, creating cross-sell strategies, working with various stakeholders, and using digital marketing tools.
• Skills like CRM management, digital marketing, analytics, and working with tools such as Moengage and Clevertap are essential.

Key responsibilities:

• Campaign development

  : Design and execute end-to-end marketing campaigns for investment products and other cross-sell strategies.

• Data analysis

  : Use advanced statistical methods and analytics to create dashboards and reports for management.

• Strategic planning

  : Prepare budgets and sales plans based on campaign performance and market analysis.

• Digital marketing

  : Align lifecycle strategies with digital acquisition goals and utilize various digital marketing tools.

• Stakeholder coordination

  : Collaborate with teams like digital, product, MIS, and marketing to ensure campaign success.

• Performance monitoring

  : Track campaign performance, product offering, customer experience, and sales to drive positive impact.