Position: Business Development Officer
Industry: Interior Fit-outs & Contracting
Location:
Department: Business Development
Reports To: Business Development Manager / Director
Qualification: Graduate, MBA
Experience: 4 to 5 Years
Salary: As Par with Industry Standard (30,000 to 35,000)
Job Summary:
Business Development Officer
Key Responsibilities:
1. Lead Generation & Sales
- Identify and generate leads through cold calling, networking, referrals, and industry events.
- Develop and maintain relationships with corporate clients, real estate developers, architects, interior designers, and project consultants.
- Convert potential leads into business contracts through effective sales strategies.
- Achieve and exceed assigned sales targets.
2. Client Relationship Management
- Maintain strong relationships with existing clients to ensure repeat business.
- Handle client inquiries, address concerns, and ensure high customer satisfaction.
- Collect client feedback and coordinate with internal teams for service improvements.
3. Market Research & Strategy
- Conduct market research to analyze trends, competitors, and potential growth opportunities.
- Identify new sectors and geographical areas for business expansion.
- Develop and implement strategic plans to enhance market presence.
4. Proposal & Contract Management
- Prepare and present business proposals, quotations, and tenders.
- Work with the design and project teams to create feasible proposals.
- Negotiate and close contracts while ensuring compliance with industry standards and company policies.
5. Coordination with Internal Teams
- Collaborate with project managers, designers, and procurement teams to align sales with project execution.
- Ensure smooth handover of projects from sales to operations.
- Provide regular updates on sales progress and business development activities.
6. Brand Awareness & Networking
- Represent the company at industry exhibitions, trade shows, and networking events.
- Develop and enhance the company’s brand visibility in the interior fit-out market.
- Utilize digital marketing channels to generate leads and improve brand positioning.
Qualifications & Requirements:
- Bachelor's degree in Business Administration, Marketing, Interior Design, or related field.
- 4+ years of experience in business development, preferably in the interior fit-out or construction industry.
- Strong network within the real estate, interior design, or contracting sectors.
- Excellent communication, negotiation, and presentation skills.
- Ability to work independently and in a team environment.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint) and CRM software.
- Knowledge of project estimation, budgeting, and contract negotiation is a plus.
Key Performance Indicators (KPIs):
✔ Number of new leads generated and converted
✔ Revenue growth and sales performance
✔ Client retention and satisfaction levels
✔ Success rate of proposals and contract closures
✔ Expansion into new markets and business sectors
Key Result Areas (KRAs)
1. Lead Generation and Client Acquisition
Objective:
Identify and secure new business opportunities to expand the client base.Key Activities:
- Conduct market research to identify potential clients in target sectors such as commercial, residential, hospitality, and retail.
- Utilize networking, cold calling, and digital marketing strategies to generate leads.
- Develop and deliver compelling presentations to prospective clients.
Success Metrics:
- Number of qualified leads generated per quarter.
- Conversion rate of leads to confirmed projects.
- Growth rate in the number of new clients acquired.
2. Revenue Growth and Profitability
Objective:
Achieve and exceed revenue targets while maintaining profitability.Key Activities:
- Develop and implement strategic sales plans to meet revenue goals.
- Negotiate contracts ensuring favorable terms and profitability.
- Monitor project budgets and control costs in collaboration with project managers.
Success Metrics:
- Total revenue generated from new and existing clients.
- Profit margins achieved on projects.
- Achievement of quarterly and annual sales targets.
3. Client Relationship Management and Retention
Objective:
Build and maintain strong relationships to ensure client satisfaction and repeat business.Key Activities:
- Regularly engage with clients to assess satisfaction and gather feedback.
- Address client concerns promptly and effectively.
- Develop strategies to enhance client loyalty and encourage repeat business.
Success Metrics:
- Client satisfaction scores from feedback surveys.
- Rate of repeat business from existing clients.
- Number of client referrals received.
4. Market Expansion and Brand Positioning
Objective:
Enhance market presence and establish the company as a leader in the interior fit-out industry.Key Activities:
- Identify and explore new market segments and geographical areas for expansion.
- Participate in industry events, trade shows, and networking opportunities to promote the brand.
- Collaborate with the marketing team to develop campaigns that enhance brand visibility.
Success Metrics:
- Number of new markets or segments entered.
- Brand recognition and recall rates in target markets.
- Engagement levels in marketing and promotional activities.
5. Proposal Development and Bid Management
Objective:
Create compelling proposals and manage the bidding process to secure projects.Key Activities:
- Develop customized proposals that address client needs and showcase company capabilities.
- Manage the end-to-end bidding process, ensuring timely submission of high-quality bids/ Tenders.
- Collaborate with internal teams to gather necessary information for proposals.
Success Metrics:
- Number of proposals submitted and their success rate.
- Quality and comprehensiveness of proposals, as assessed by client feedback.
- Turnaround time for proposal development and submission.
Below are some critical KPIs for this role:
1. Lead Generation and Conversion Rate
Objective:
Assess the effectiveness of strategies in attracting and converting potential clients.Key Activities:
- Implement targeted marketing campaigns to generate qualified leads.
- Engage in networking events and industry forums to identify potential clients.
- Follow up on leads promptly to increase conversion chances.
Success Metrics:
- Number of new leads generated per month.
- Percentage of leads converted into clients.
- Cost per lead acquisition.
2. Revenue Growth
Objective:
Measure the contribution to the company's financial growth through new and existing client engagements.Key Activities:
- Develop and execute sales strategies to meet revenue targets.
- Identify opportunities for upselling and cross-selling services.
- Monitor financial performance and adjust strategies accordingly.
Success Metrics:
- Total revenue generated from new clients.
- Revenue growth percentage compared to previous periods.
- Average revenue per client.
3. Client Retention Rate
Objective:
Evaluate the ability to maintain long-term relationships with clients, leading to repeat business.Key Activities:
- Provide exceptional customer service to enhance client satisfaction.
- Regularly communicate with clients to understand their evolving needs.
- Implement feedback mechanisms to improve service delivery.
Success Metrics:
- Percentage of clients retained over a specific period.
- Number of repeat projects from existing clients.
- Client satisfaction scores from surveys or feedback forms.
4. Market Expansion
Objective:
Assess the effectiveness in entering new markets or sectors to broaden the company's reach.Key Activities:
- Conduct market research to identify potential areas for expansion.
- Develop tailored strategies to penetrate new markets.
- Establish partnerships with local stakeholders in new regions.
Success Metrics:
- Number of new markets or sectors entered.
- Revenue generated from new markets.
- Market share percentage in newly entered regions.
5. Proposal Success Rate
Objective:
Gauge the effectiveness of proposals in securing new projects.Key Activities:
- Develop comprehensive and tailored proposals that meet client needs.
- Collaborate with internal teams to ensure feasibility and accuracy.
- Present proposals persuasively to potential clients.
Success Metrics:
- Number of proposals submitted.
- Percentage of proposals accepted by clients.
- Feedback from clients on proposal quality.
