Business Development Executive

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Job Overview:

DigiPay.Guru is looking for a proactive and motivated Sales Representative / Business Development Executive (BDE) to drive lead generation, client acquisition, and market expansion efforts. The ideal candidate will support the Head of Sales and Business Development Manager (BDM) in executing sales strategies, identifying business opportunities, nurturing client relationships, and handling operational tasks. This role plays a critical part in expanding our fintech solutions and ensuring seamless sales processes.

Key Responsibilities:

1. Market Research & Lead Generation

• Serve as the primary person for identifying both inbound & outbound leads.
• Identify and qualify potential leads as per the Ideal Customer Profile (ICP).
• Execute outbound lead generation via calls, emails, LinkedIn, and WhatsApp.
• Research potential clients and gather data to assess business opportunities.
• Conduct market research to understand industry trends, customer needs, and competitive positioning.
• Maintain and update the CRM with accurate lead and prospect information.
• Achieve monthly and quarterly SQL conversion targets.

2. Lead Nurturing & Follow-ups

• Engage with leads through calls, emails, and social media.
• Schedule product demos and meetings for the sales team.
• Maintain regular follow-ups to keep prospects engaged and drive conversions.
• Support client onboarding and ensure a seamless transition post-sales.

3. Sales & Client Acquisition

• Assist the Head of Sales in executing sales strategies.
• Perform outreach via emails, calls, cold calling, and networking to engage potential customers.
• Support sales presentations, demonstrations, and webinars by preparing necessary materials.
• Perform all necessary tasks for revenue generation as per management guidance.
• Assist in defining ICP, buyer personas, and target regions.

4. Client Relationship Management

• Act as the first point of contact for new leads and potential clients.
• Maintain updated records of interactions in CRM.
• Ensure timely follow-ups and assist in after-sales support.
• Help in managing relationships with key stakeholders and partners.

5. Market Expansion & Event Support

• Identify new customer segments and business opportunities.
• Support outreach efforts for conferences, summits, and networking events.
• Help schedule meetings and track leads from events.
• Attend industry events, webinars, and networking sessions to represent DigiPay.Guru.

6. Proposal Development & Sales Pitching

• Support in preparing business proposals, RFPs, and sales pitch presentations.
• Collaborate with senior sales team members to ensure proposals align with client requirements.
• Assist in tracking and managing proposal submissions and client communications.

7. Demo & Product Presentation

• Conduct product demos for potential clients to showcase DigiPay.Guru’s offerings.
• Prepare and customize presentations based on client needs.
• Assist in training sessions and internal workshops related to product demonstrations.

8. Digital Sales & Social Selling

• Use LinkedIn and other digital platforms for lead generation.
• Engage with potential clients through targeted posts, comments, and direct outreach.
• Execute email campaigns and newsletters for brand awareness.
• Share product updates, newsletters, and festive greetings with prospects.
• Assist in promotional campaigns for new features and product launches.

9. CRM & Reporting

• Ensure accurate tracking of sales activities in the CRM system.
• Maintain accurate records in CRM, including lead interactions and deal stages.
• Generate reports on lead progress, pipeline status, and sales performance.
• Provide weekly updates to the Head of Sales regarding sales activities and lead conversions.
• Generate reports on campaign performance and outreach effectiveness.

10. Operational & Administrative Support

• Execute direct tasks assigned by the Head of Sales and management, ensuring all required work is completed efficiently.
• Handle various operational tasks essential in a software product company, including documentation, process coordination, and internal reporting.
• Assist in proposal drafting, contract management, and post-sales activities.
• Coordinate with the marketing team to support lead-generation campaigns, social media outreach, and content marketing.
• Assist the design team in preparing sales collaterals and promotional materials.

11. Learning & Continuous Development

• Participate in training sessions, industry events, and certifications.
• Stay updated with the latest industry trends, sales techniques, and fintech developments.
• Contribute to company blogs and knowledge-sharing initiatives.

Key Qualifications & Skills:

• Experience:

   2+ years in international sales, business development, or lead generation, preferably in a fintech or software product company.

• Education:

   Master’s degree in Business Administration, Marketing, or a related field.

• Sales Skills:

   Strong understanding of lead generation, client outreach, and CRM management.

• Communication & Coordination:

   Excellent verbal and written communication skills.

• Tech Savvy:

   Basic understanding of fintech solutions, SaaS, or software sales.

• CRM Proficiency:

   Experience using CRM tool for sales tracking and reporting.

• Self-Starter:

   Highly motivated and results-oriented with the ability to work independently.

• Flexibility:

   Willingness to adapt to dynamic business needs and handle multiple tasks as assigned.