Business Development and Growth Specialist

If GTM execution is your playground and enterprise complexity is your comfort zone, this role is for you.

You’ll own end-to-end Go-to-Market execution for IDfy’s enterprise propositions—turning strategy into action, action into pipeline, and pipeline into adoption.

This is a deeply hands-on role: campaigns, workflows, events, follow-ups, CRM mastery, stakeholder alignment—you’ll run it all with precision and speed.

We’re the Perfect Match If You

• Love rolling up your sleeves and executing GTM plans that actually move numbers, not just slides.
• Thrive in B2B enterprise environments with long, multi-stakeholder sales cycles.
• Are a CRM nerd (HubSpot preferred) who enjoys building workflows, tracking data, and measuring impact.
• Are great at talking to humans—clients, prospects, partners, sales teams—and turning conversations into outcomes.
• Can quickly understand complex enterprise solutions and explain their value with clarity.
• Enjoy being the glue between Sales, Marketing, Partnerships, and external stakeholders.
• Believe follow-ups, clean data, and well-run workflows are the difference between “activity” and “impact.”

Here’s What Your Day Would Look Like

• Execute full-funnel GTM campaigns across target enterprise segments—right from planning to outreach to reporting.
• Build, optimise, and maintain lead workflows ensuring zero drop-offs between campaigns and Sales.
• Drive pipeline: prospecting, event engagement, lead capture, list building, nurturing, follow-ups.
• Use HubSpot (or Salesforce/Salesloft/Outreach) to run campaigns, track performance, manage data, and report on pipeline/adoption metrics.
• Attend industry events to generate top-quality pipeline—capture leads, support demos, run on-ground enablement, and ensure post-event conversions.
• Partner closely with Sales & Marketing to refine messaging, improve targeting, and orchestrate multi-channel campaigns.
• Support Sales Enablement with content, decks, demos, and collateral needed for active cycles.
• Build and maintain relationships with key industry stakeholders for continuous pipeline creation.
• Track, analyse, and report campaign performance—turning insights into optimisations.

Why IDfy

Because you’ll get to shape GTM execution for enterprise propositions that power verification, trust, and onboarding at scale—across some of the biggest names in BFSI, Fintech, Gig, and more.

Because we move fast, run experiments, own our outcomes, and have a culture that rewards bias for action and clarity of execution.

Because you’ll work with a team that’s sharp, hungry, collaborative, and loves solving real-world problems that matter.