Business Development and Growth Specialist

Role Overview: If Go-to-Market (GTM) execution is your forte and handling enterprise complexity comes naturally to you, then this role of owning end-to-end Go-to-Market execution for IDfy's enterprise propositions is tailored for you. Your responsibilities will involve turning strategy into action, action into pipeline, and pipeline into adoption. This role is deeply hands-on and will require you to manage campaigns, workflows, events, follow-ups, CRM operations, and stakeholder alignment with precision and agility. Key Responsibilities: - Execute full-funnel GTM campaigns across target enterprise segments, from planning to outreach to reporting. - Build, optimize, and maintain lead workflows to ensure seamless transitions between campaigns and Sales. - Drive pipeline growth through activities such as prospecting, event engagement, lead capture, list building, nurturing, and follow-ups. - Utilize CRM tools like HubSpot (or Salesforce/Salesloft/Outreach) to run campaigns, monitor performance, manage data, and report on pipeline/adoption metrics. - Attend industry events to generate high-quality pipeline, capture leads, support demos, conduct on-ground enablement activities, and ensure post-event conversions. - Collaborate closely with Sales & Marketing teams to enhance messaging, refine targeting, and coordinate multi-channel campaigns. - Assist Sales Enablement by providing necessary content, decks, demos, and collateral for ongoing sales cycles. - Establish and nurture relationships with key industry stakeholders to facilitate continuous pipeline creation. - Monitor, analyze, and report on campaign performance, translating insights into actionable optimizations. Qualifications Required: - Proven experience in executing GTM plans that drive tangible results in B2B enterprise environments with complex sales cycles. - Proficiency in CRM tools, particularly HubSpot, for building workflows, tracking data, and assessing impact. - Strong communication skills to engage with clients, prospects, partners, and sales teams effectively. - Ability to comprehend intricate enterprise solutions and articulate their value proposition clearly. - Aptitude for bridging the gap between Sales, Marketing, Partnerships, and external stakeholders. - Belief in the significance of follow-ups, data cleanliness, and efficient workflow management for achieving impactful outcomes. *Additional details of the company were not provided in the job description.,