Brand Manager

Job Title: Brand Manager

Company: VGP Entertainment Group
Location: Chennai
Department: Marketing
Reporting To: Head – Marketing
Portfolio: Branding | Content Creation | Brand Strategy | Performance Analytics

About VGP Entertainment Group

VGP Entertainment Group is a diversified entertainment conglomerate known for curating unforgettable leisure and lifestyle experiences. Our portfolio includes:

• VGP Universal Kingdom – A legacy amusement park
• VGP Marine Kingdom – India’s first and largest walkthrough aquarium
• VGP Cyber Kingdom – A futuristic digital play space
• VGP Play Kingdom – Arcade-based gaming destination
• VGP VAGOBA – South India’s first tribal-themed barcade (coming soon in Coimbatore)
• See-Through Diner – A premium beachside, multi-cuisine dining experience

We are seeking a dynamic, visionary, and execution-driven Brand Manager to lead brand strategy, storytelling, creative execution, and performance analytics across our diverse entertainment portfolio.

Role Overview

The Brand Manager will be responsible for building, evolving, and governing multiple brands while driving measurable business outcomes. The role combines strategic branding, creative leadership, campaign execution, and data-driven decision-making, including responsibility for footfall, food & beverage revenue (foodfall), and MIS reporting.

Key Responsibilities1. Branding & Strategic Management

• Develop and execute 360° brand strategies for existing and upcoming entertainment and F&B verticals.
• Define and evolve brand positioning, architecture, and narratives across diverse audience segments (families, youth, tourists).
• Lead brand facelifting, refresh, and repositioning initiatives for legacy brands to align with modern consumer expectations.

2. Creative Direction & Content Leadership

• Oversee concept ideation, content creation, and visual storytelling aligned with each brand’s identity.
• Direct and approve creative assets including TVCs, digital campaigns, OOH, print ads, in-park branding, and on-ground collateral.
• Lead and manage internal creative teams and external agencies (designers, writers, production houses) to ensure brand consistency and quality.

3. Brand Launches & Product Innovation

• Head launch strategy and execution for new attractions, experiences, and F&B concepts (e.g., VGP VAGOBA, See-Through Diner).
• Plan and execute launch calendars, teaser campaigns, influencer activations, PR initiatives, and ATL/BTL integrations.
• Coordinate cross-functionally with operations, F&B, and finance teams for smooth go-to-market execution.

4. Marketing Execution (ATL / BTL / Digital)

• Drive integrated marketing campaigns across TV, radio, OOH, print, digital, social media, and influencer platforms.
• Work closely with media and digital agencies to optimize media planning, reach, engagement, performance, and ROI.
• Build partnerships with tourism boards, influencers, travel platforms, and entertainment communities to drive awareness and footfall.

5. Data Analysis, Footfall & Foodfall Revenue Management

• Track and analyze visitor footfall, ticket sales, food & beverage revenue (foodfall), and attraction-wise performance.
• Measure campaign impact on walk-ins, repeat visits, average spend, and F&B conversion.
• Use insights to refine marketing strategies, promotional offers, pricing communication, and customer engagement initiatives.
• Identify trends, gaps, and growth opportunities across brands, attractions, and F&B outlets.

6. MIS Reporting & Performance Review

• Prepare and present weekly, monthly, and quarterly MIS reports covering:
• Brand performance
• Campaign effectiveness
• Footfall and foodfall metrics
• Revenue contribution by brand and attraction
• Develop dashboards and actionable reports for senior management and leadership reviews.
• Ensure data accuracy by coordinating with operations, finance, ticketing, and F&B teams.

7. Brand Governance & Consistency

• Define, document, and enforce brand guidelines across all customer touchpoints—signage, uniforms, merchandise, packaging, digital assets, and communications.
• Conduct regular brand audits to ensure consistent storytelling and visual identity across offline and online platforms.

Desired Skills & Experience

• 5-8 years of hands-on brand management experience in entertainment, FMCG, QSR, hospitality, tourism, or media.
• Proven experience in rebranding, new launches, integrated marketing campaigns, and multi-brand management.
• Strong storytelling, creative judgment, and visual sensibility, with knowledge of production workflows.
• Demonstrated ability in data analysis, revenue tracking, and MIS reporting.
• Experience managing ATL & BTL campaigns, agency coordination, and performance-driven marketing.
• Excellent leadership, communication, and project management skills.
• Ability to manage brands with distinct personalities, from family-friendly attractions to youth-centric nightlife concepts.
• Bachelor’s degree in Marketing, Communications, or a related field; MBA preferred.

Why Join VGP Entertainment Group?

• Play a key role in shaping one of India’s most diverse entertainment portfolios.
• Work in a highly creative, fast-paced environment that values innovation and impact.
• Be part of legacy-building and industry-first entertainment and F&B experiences.

To Apply:

Email your CV and portfolio to [head.m@vgpuniversalkingdom.in](mailto:head.m@vgpuniversalkingdom.in) with the subject line: Brand Manager Application – VGP Entertainment Group.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person