Brand Manager

Position:

Job Location:

Own brand strategy, calendar, and go-to-market while orchestrating multi-platform awareness across Meta, Google/YouTube, influencers, PR, and partnerships to build brand pull and measurable top-of-funnel growth.

Key responsibilities

• Define brand narrative and visual identity across skincare; maintain claim hierarchy and messaging playbooks
• Build annual and quarterly brand calendars aligned to launches, hero SKUs, and seasonal demand, integrated with Online and Offline businesses
• Lead end-to-end GTMs: consumer insights, proposition, naming, packaging inputs, pricing guardrails, and launch KPIs (reach, brand search lift etc.)
• Plan, execute, and track awareness campaigns across Meta, YouTube/Google, Display, and creators with clear objectives & budgets
• Set KPI frameworks for reach, frequency, completed views, CPV, brand search lift, and assisted conversions
• Lead messaging hierarchy and asset strategy by channel; ensure video-first, UGC, and creator content aligns with brand codes
• Build and manage influencer pipeline (micro to mid), co-create content, and track attributable outcomes and qualified assets
• Coordinate PR/editorial features, and brand moments to amplify awareness surges
• Own the social media calendar, community engagement, and viral content generation
• Partner with E-commerce on site merchandising, PDP/LP storytelling, bundles, and review/UGC ops to reinforce awareness-driven traffic
• Localize creator assets for marketplace PDPs and ads; maintain consistency of claims and imagery across channels
• Lead consumer research, social listening, and competitor benchmarking; translate insights into briefs and tests
• Run lift studies where feasible; use pre/post metrics, incrementality tests, and proxy indicators to connect awareness to demand
• Manage budgets, timelines, agency/creator scopes, and QA (brand safety, compliance, claims substantiation)
• Maintain dashboards and weekly readouts; recommend reallocations and next-wave creative briefs

Experience required:

• 58 years in brand management with at least 3+ years in beauty/personal care; demonstrated success launching or scaling beauty categories
• Hands-on experience planning and optimizing awareness campaigns across Meta and YouTube/Google; comfort with platform managers and analytics
• Must have handled a large scale Awareness Campaigns budget in the past
• Proven track record collaborating with E-commerce to translate awareness into traffic, engagement, and demand signals
• Strong cross-functional leadership across Product/R&D, Creative, Performance, Sales/Trade, and Supply