Role Summary
We are looking for a dynamic and consumer-centric Brand Manager to drive brand strategy, marketing initiatives, and business growth. The role will be responsible for end-to-end brand management including brand planning, execution of marketing campaigns, consumer insights, and cross-functional coordination to strengthen brand equity and achieve business objectives.
Key Skills & Competencies
- Strong strategic thinking and analytical skills
- Excellent communication and stakeholder management
- Experience in campaign planning and execution
- Consumer-first mindset with strong business acumen
- Ability to manage multiple projects in a fast-paced environment
Responsibilities
Key Responsibilities
Brand Strategy & Planning
- Develop and execute annual brand plans aligned with business goals.
- Drive brand positioning, messaging, and long-term brand vision.
- Manage brand P&L, budgets, and ROI tracking for marketing spends.
Marketing & Campaign Execution
- Lead integrated marketing campaigns across ATL, BTL, digital, and social media.
- Collaborate with creative and media agencies for campaign development and execution.
- Ensure consistency in brand communication across all touchpoints.
Consumer & Market Insights
- Analyze market trends, consumer behavior, and competitive landscape.
- Leverage consumer insights to identify growth opportunities and innovation ideas.
- Track brand health metrics and take corrective actions where required.
Product & Innovation Support
- Support new product launches, extensions, and relaunches.
- Work closely with R&D, sales, and supply chain teams for seamless execution.
- Manage packaging development, claims, and compliance in coordination with regulatory teams (if applicable).
Stakeholder & Cross-Functional Collaboration
- Partner with Sales, Trade Marketing, Finance, and Supply Chain teams to drive execution excellence.
- Present brand performance, insights, and recommendations to leadership.
Qualifications
Qualifications & Experience
- MBA / PGDM in Marketing from a reputed institute
- 48 years of experience in Brand Management (FMCG / Consumer / Pharma preferred)
- Hands-on experience with media planning, digital marketing, and agency management
- Experience in managing brands across lifecycle stages
About Us
In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth.Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.
Equal employment opportunity
Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.
About The Team
Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since 2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization. We live by our mission statement of "Doing Well and Doing Good." Piramal Consumer Products Division has touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors, including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets, 12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021 with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and every individual's career needs. We go to great lengths to ensure that everyone on our teams is valued and recognized.
