Brand Manager

As the Brand Manager at Pearl Academy, you will play a crucial role in being the custodian of the digital-first brand system. Your responsibilities will include defining how the brand looks, sounds, and scales across various platforms, campaigns, and experiences. All physical expressions will be based on adaptations of a central digital brand system. Key Responsibilities: - Own the brand voice, tone, and narrative system. - Translate institutional strategy into compelling brand stories. - Lead campaign thinking and provide creative direction. - Approve all brand-led creative outputs. - Ensure the website reflects the brand expression. - Develop campaign key visuals, films, and digital assets. - Maintain brand consistency in event brand expression and automation tone. - Demonstrate a good understanding of media buying across digital and offline platforms (digital, OOH, print). - Evaluate media plans to ensure alignment with the brand strategy. - Manage creative partners effectively. - Collaborate with UI/UX and senior design teams. - Uphold brand guidelines and asset libraries. Qualifications Required: - Minimum 6-10 years of experience in a brand management role. - Strong expertise in brand strategy, creative direction, and campaign management. - Proficiency in digital marketing and media channel understanding. - Excellent communication and collaboration skills. Join Pearl Academy as the Brand Manager to drive brand excellence and creative innovation in the digital space. As the Brand Manager at Pearl Academy, you will play a crucial role in being the custodian of the digital-first brand system. Your responsibilities will include defining how the brand looks, sounds, and scales across various platforms, campaigns, and experiences. All physical expressions will be based on adaptations of a central digital brand system. Key Responsibilities: - Own the brand voice, tone, and narrative system. - Translate institutional strategy into compelling brand stories. - Lead campaign thinking and provide creative direction. - Approve all brand-led creative outputs. - Ensure the website reflects the brand expression. - Develop campaign key visuals, films, and digital assets. - Maintain brand consistency in event brand expression and automation tone. - Demonstrate a good understanding of media buying across digital and offline platforms (digital, OOH, print). - Evaluate media plans to ensure alignment with the brand strategy. - Manage creative partners effectively. - Collaborate with UI/UX and senior design teams. - Uphold brand guidelines and asset libraries. Qualifications Required: - Minimum 6-10 years of experience in a brand management role. - Strong expertise in brand strategy, creative direction, and campaign management. - Proficiency in digital marketing and media channel understanding. - Excellent communication and collaboration skills. Join Pearl Academy as the Brand Manager to drive brand excellence and creative innovation in the digital space.