Brand Manager

Responsibilities

• Understand consumer needs and market trends.
• Build strategic marketing plans for new segments and export markets.
• Develop brand architecture, positioning, and pricing.
• Create packaging designs that drive sales.
• Lead cross-functional teams for product launches.
• Manage the full product lifecycle from launch to phase-out.
• Maintain a strong and healthy product portfolio across segments.
• Identify new product opportunities.
• Own the innovation and new product introduction (NPI) roadmap.
• Conduct product health checks, SKU rationalisation and market analysis.
• Develop traditional + digital campaigns for multiple countries.
• Work with creative agencies for communication briefs, concepts, and production.
• Measure campaign performance and share learnings.
• Create sales tools such as demos, product guides, videos, etc.
• Align communication with country marketing teams, PR, and digital teams.
• Ensure all marketing work complies with internal policies, HSE, and sustainability guidelines.
• Support communication for sustainability-led products and initiatives.
• Work closely with multiple teams across countries.
• Support performance management for country marketing teams.
• Suggest improvements in marketing processes.
• Creating strategies that give long-term competitive advantage.
• Building strong communication assets that drive consumer conversion.
• Managing multi-country marketing operations smoothly.
• Proposing major innovation and communication initiatives.
• Budget allocation for campaigns.
• Setting priorities for segments and countries.
  

Requirements

• Bachelor's Degree (mandatory).
• Master's Degree (preferred).
• Brand management or product management experience.
• Preferably in consumer goods, paints, construction materials, waterproofing, wood/metal care, or chemical categories.
• Strong understanding of consumer journey, insights, and data-driven marketing.
• Experience with market research, product launches, and cross-functional projects.
• Strong marketing and business acumen.
• Analytical mindset.
• Good communicator and team collaborator.
• Ability to manage multi-market projects.
• Detail-oriented and results-driven.
• Influencing and stakeholder management skills.
• Agility and comfort with ambiguity.